Live video streaming is the hot buzz term of 2015 right now with Meercat and Periscope leading the way in the user generated video content revolution. Now, anyone with a camera phone can stream their world for all to see and of course this extends to brands as well as individuals. It’s fresh, it’s social
Being a Social Media Manager is a great job! You get to create your own campaigns, allocate your budget, be creative and also elevate your brand to success. But, as with any job, the position can also have its downsides and these are often centred around people’s misconceptions about the role and its aims. With
I recently ran a Twitter workshop in Limassol where we talked about getting started on Twitter and how to power up your tweeting. One thing we touched on was the common mistakes which Twitter users make… even the pros! 5 mistakes you don’t know you’re making on Twitter might surprise you… are you guilty of
As a Social Media Manager of around 7 years one of the biggest frustrations which I continue to endure is Explaining Social Media … To People Who Don’t Understand Social Media! If you work in online marketing or specifically social media you may be familiar with this frustration yourself. The problem usually comes from non-
Social media is the great leveler for big brands because it doesn’t simply favour brands with big bucks to spend. To succeed as a big brand you must also be innovative, fast and original – qualities which not all brands possess. So with this in mind here are 3 brands who are killing it on
Like Google, Facebook believes the future of technology and networking centers around virtual reality and “augmented reality”. Facebook is currently experimenting with what it calls “spherical videos” or 360 degree videos which can be shot by 24 cameras working together. Facebook owner and CEO Mark Zuckerberg revealed the new technology at the annual Facebook developer
The Ask SeaWorld Twitter Campaign failed dramatically this week after the controversial aquarium decided to open itself to the sharp and sometimes critical world of Twitter. SeaWorld has long been controversial with its growing opposition citing cruelty, illegal kidnapping of animals from the wild, health and safety violations and many other unsavoury rumours. The chilling 2013 documentary
It’s a legend among social media managers like myself because at some point it has happened to everyone. One moment you’re happily working away… all ads running nicely… the next you get the dreaded pop up message in your ads account which tells you “Your advertising account has been flagged because of unusual activity. For
Mother’s Day is on March 15th and International Women’s Day is coming up on March 8th. As a digital marketing manager I’m always thinking about how I can turn events like this into profitable marketing campaigns. So with that in mind here are 7 Women’s Day Marketing Ideas you can try out for yourself! It
One of the questions I am often asked as a social media manager is “Why is my social media failing?” There is a common misconception amongst many, that social media is simply about opening pages, profiles and accounts and waiting for results. Newsflash… it doesn’t work like that. Social media is a digital marketing specialism
