Every professional has a guilty secret… you know… the shortcuts we take, the bad habits we get into and the corners we cut. It is so engrained in our busy working lives that perhaps we don’t even know we are doing it? Well it’s confession time and I want to start the ball rolling by
Trolls. In fairy tales they were green and lived under bridges but these days they live online. What is an online troll? Wikipedia defines a troll as “a person who sows discord on the Internet by starting arguments or upsetting people by posting inflammatory extraneous, or off-topic messages in an online community (such as a newsgroup, forum, chat room, or blog)
As a Social Media Manager I am an avid follower of social media fails. You know… that moment when a big brand of celebrity just gets it horribly wrong and we stand back cringing but mesmerised at the public horror that ensues. Big brands get it wrong on social media more often than you would
