The Ask SeaWorld Twitter Campaign failed dramatically this week after the controversial aquarium decided to open itself to the sharp and sometimes critical world of Twitter. SeaWorld has long been controversial with its growing opposition citing cruelty, illegal kidnapping of animals from the wild, health and safety violations and many other unsavoury rumours. The chilling 2013 documentary
Twitter is an awesome platform for engaging followers, gaining brand awareness and circulating your campaigns. With 232 million active users there is a huge target market waiting to receive your message but it’s hard work sometimes! The key to success on Twitter in my opinion is to Tweet smarter and not harder but what do I
It’s a legend among social media managers like myself because at some point it has happened to everyone. One moment you’re happily working away… all ads running nicely… the next you get the dreaded pop up message in your ads account which tells you “Your advertising account has been flagged because of unusual activity. For
Mother’s Day is on March 15th and International Women’s Day is coming up on March 8th. As a digital marketing manager I’m always thinking about how I can turn events like this into profitable marketing campaigns. So with that in mind here are 7 Women’s Day Marketing Ideas you can try out for yourself! It
One of the questions I am often asked as a social media manager is “Why is my social media failing?” There is a common misconception amongst many, that social media is simply about opening pages, profiles and accounts and waiting for results. Newsflash… it doesn’t work like that. Social media is a digital marketing specialism
I’m a huge Twitter fan and lately I have been answering all your fan questions about this popular networking site. One of the questions I am frequently asked is what’s the difference between retweet and favourite? Closely followed by “Which one should I use?” Over at Facebook it is easy to see that when you
Whether you are a social media end user or a Social Media Manager like me, there are plenty of social media security issues to be aware of. When you are using social media for personal use then it can be centered more around your own safety whilst Social Media Managers are concerned with the safety
With the news last week that Twitter has inked a deal with Google to embed tweets into search engine results, digital marketers like myself are pretty excited! The search engine giant plus the social media giant are getting together and it looks like Google + Twitter = Love 🙂 Google + Twitter Sitting In a Tree… Twitter
If like me your Smartphone is slowly grinding to a halt under the weight of all your memory draining apps then you will be happy to hear that Facebook Lite is nearly here! Facebook Lite to the rescue because with just 252 KB as opposed to the 27 MB of the main app your phone
On January 12th 2015 I had my first viral tweet on Twitter with #foxnewsfacts! Ok when I say viral it wasn’t on the viral scale of millions that we aspire to with our brands but it did receive nearly 500 retweets plus 429 Favourites. For me it’s a first and insanely exciting! History Of #FoxNewsFacts So
