It’s a big old world out there and as Social Media Managers we should never forget it. We want our brand to connect with individuals worldwide but everyone is different so let’s talk about localization or as I like to call it thinking global acting local! Take a look at the big brands and how
Why did you share that post? Why did you follow that page and what has psychology got to do with social media? Well… a great deal actually! Every action we take has a psychological reason behind it and a psychological effect after it but because we take thousands of actions each day we just don’t
Let’s be clear, I don’t play Farmville, Cafe World or Candy Crush Saga. I don’t want to give you a nail for your farm and I don’t spend all day chatting to my friends on Facebook or “Liking” their posts! It can be very frustrating for those of us who work as Social Media Managers
After I published my last articles Tweetdeck Power Hacks and Which hashtag should I use? I was inundated with messages and comments on my Facebook page from followers confessing that they really don’t understand hashtags. I feel guilty for skipping a step so here we go with my latest article hashtags for beginners … Feel free to
So you’ve vowed never to eat cake again (well, perhaps just one piece) and promised to quit smoking (tomorrow). New Year’s Resolutions are great aren’t they! What about your digital marketing resolutions? Here are my five 2016 New Year’s Resolutions For Social Media Managers that you can actually keep! Start Tracking Links If you’re not
As 2015 comes to an end I’m already being asked for my social media predictions for 2016. I remember writing a similar article last year but my goodness what a difference a year makes! Last year we were talking about new platforms, new page features and Ello… yep… remember Ello? This year things heated up
Christmas 2015 is coming but for social media managers there is no chance of anything slowing down… if anything we get more notifications,campaigns and an increased workload over the festive period! So in honour of all those social media managers who work 24/7 to keep their pages running smoothly I proudly present my 12 Days of
If, like me, you are tasked with managing more than one Twitter account you may feel a little overwhelmed. Scratch that… you may be having a meltdown! Twitter is fast paced and with tweets lasting a mere 20 seconds on average before joining the millions of others, you need to be busy. So how do
Remember the days when your boss was your boss and not your friend on social media? You said goodbye at 5pm and then didn’t hear from him/her again until 9am the following day? Well… those days are gone because now your boss is your social media friend! In fact it is now true that 75%
You know the feeling… you see a racist, sexist or homophobic remark on a thread and you simply have to comment. Before you know it, you’re furiously replying, reloading the page, checking facts on Google and getting yourself worked up…. right? I’m not an argumentative person and tend to refrain from commenting on social media
