Category Archives: Social Media

3 New Social Apps to Try

As a Social Media Manager every day I hear about new networks and apps . I will admit that sometimes it can be a little annoying, especially when the person telling you uses phrases like “the next big thing” or “everyone will use it”. With this in mind I want to recommend 3 New Social

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What Are Google Plus Collections?

So here I am… logging into my G+ brand pages, minding my own business and I see a new tab entitled “Collections”. That’s right… Google Plus has added a new “Collections” tab but what are Google Plus Collections? What Are Google Plus Collections? Collections allow brand owners to clump posts on certain topics together under

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3 Brands Who Are Killing It on Social Media

Social media is the great leveler for big brands because it doesn’t simply favour brands with big bucks to spend. To succeed as a big brand you must also be innovative, fast and original – qualities which not all brands possess. So with this in mind here are 3 brands who are killing it on

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Why You Shouldn’t LIKE that Facebook page

It is estimated that between 5% and 11% of Facebook user accounts are fake – a large percentage of these are pages which pretend to be the real deal. Take, for example, BMW whose official page has nearly 20 million fans. However a search for BMW will also reveal several other pages such as this

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Spherical Videos … Facebook Goes 360 Degrees!

Like Google, Facebook believes the future of technology and networking centers around virtual reality and “augmented reality”. Facebook is currently experimenting with what it calls “spherical videos” or 360 degree videos which can be shot by 24 cameras working together. Facebook owner and CEO Mark Zuckerberg revealed the new technology at the annual Facebook developer

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Ask SeaWorld Twitter Campaign

The Ask SeaWorld Twitter Campaign failed dramatically this week after the controversial aquarium decided to open itself to the sharp and sometimes critical world of Twitter. SeaWorld has long been controversial with its growing opposition citing cruelty, illegal kidnapping of animals from the wild, health and safety violations and many other unsavoury rumours. The chilling 2013 documentary

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Tweet Smarter Not Harder

Twitter is an awesome platform for engaging followers, gaining brand awareness and circulating your campaigns.  With 232 million active users there is a huge target market waiting to receive your message but it’s hard work sometimes! The key to success on Twitter in my opinion is to Tweet smarter and not harder but what do I

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When Facebook Suspends Your Ad Account

It’s a legend among social media managers like myself because at some point it has happened to everyone. One moment you’re happily working away… all ads running nicely… the next you get the dreaded pop up message in your ads account which tells you “Your advertising account has been flagged because of unusual activity. For

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7 International Womens Day Marketing Ideas!

Mother’s Day is on March 15th and International Women’s Day is coming up on March 8th. As a digital marketing manager I’m always thinking about how I can turn events like this into profitable marketing campaigns. So with that in mind here are 7 Women’s Day Marketing Ideas you can try out for yourself! It

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3 Reasons Your Social Media is Failing!

One of the questions I am often asked as a social media manager is “Why is my social media failing?” There is a common misconception amongst many, that social media is simply about opening pages, profiles and accounts and waiting for results. Newsflash… it doesn’t work like that. Social media is a digital marketing specialism

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