Category Archives: Social Media

3 Ways to Increase Your Facebook Reach For Free!

One of the most difficult things about managing a Facebook page, especially when you are starting out is increasing the reach of your posts. When we talk about reach we are not talking about the fan numbers but the fans actively engaging in comments, likes and shares. Due to changes in the algorithm of Facebook,

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Why Ello Isn’t Doing It For Me

Alright I admit it, I was clambering for an invitation to join Ello, the hot new public social network. I think the fact that it was invitation only made me want it really badly … a bit like a ticket only party at a club you never really liked but suddenly want to attend. All

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Guilty Secrets of a Social Media Manager

Every professional has a guilty secret… you know… the shortcuts we take, the bad habits we get into and the corners we cut. It is so engrained in our busy working lives that perhaps we don’t even know we are doing it? Well it’s confession time and I want to start the ball rolling by

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Don’t Feed the Online Trolls

Trolls. In fairy tales they were green and lived under bridges but these days they live online. What is an online troll? Wikipedia defines a troll as “a person who sows discord on the Internet by starting arguments or upsetting people by posting inflammatory extraneous, or off-topic messages in an online community (such as a newsgroup, forum, chat room, or blog)

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Social Media Fails … Don’t Be A Casualty!

As a Social Media Manager I am an avid follower of social media fails. You know… that moment when a big brand of celebrity just gets it horribly wrong and we stand back cringing but mesmerised at the public horror that ensues. Big brands get it wrong on social media more often than you would

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