Category Archives: Social Media

Create a Mailing List From Your Social Media

If you are running your social media networks successfully then you could have a huge untapped resource of email addresses and names at your fingertips. I’m not talking about knowing the names and profiles of your fans… I’m talking about actually legitimately getting their email addresses so you can add them to your mailing list

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Making Sense of Marketing Calculations

I recently received a tweet from one of my followers asking me what I meant by CPA (Cost Per Acquisition). It got me thinking… how many people actually understand marketing calculations and metrics? If you think that marketing is solely about being creative then you’re wrong because today it is also about using calculations and

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How Twitter can help investors stay ahead of the market

With more than 300 million monthly users and 500 million posts every day, Twitter is a clear powerhouse in the realm of social media. But staying in touch and following trending topics aren’t the only things the microblogging site can enable its users to do — Twitter can also keep investors stay ahead of the

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5 Psychological Tricks To Boost Your Social Media Marketing

Social media has made it easier than ever before to connect with audiences and market your brand. That’s why everybody is doing it. As the online market grows more competitive, businesses are doing everything they can to get ahead. For social media marketers, there are a few psychological tricks you can use to boost clicks,

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5 Reasons Your Company Needs a Community Manager

Estimates show that around half of all companies have a community manager. Businesses who have yet to hire one (or even define the role) have probably found that they are lacking execution across several business domains and social media channels. To put it simply, a community manager serves as a company’s digital ambassador. They manage multiple

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3 Facebook Page Tools You Didn’t Know About

However experienced you are at social media management, there are always new tricks to learn and tools to discover. For me, discovering a new Facebook page tool is like finding an unopened gift two weeks after Christmas.. I love it! So I thought I would share my recent findings with you in my article 3

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5 Social Media Lessons We Learnt From United

If you missed the United Airline “incident” of April 9th 2017, where were you? The horrific images of a passenger being dragged bloodied and screaming from a United Airlines plane were soon the social media event of the day and trended on Facebook and Twitter. In this article, I’m not looking at the incident itself but

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Managing Social Media Translations

If you are a Social Media Manager (SMM) responsible for a global brand then you will be familiar with localisation of your product or service. Localisation basically means leveraging your brand so that it is identifiable with each local market. In the unlikely event that your brand is only promoted in English speaking countries (lucky

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6 Ways To Avoid Being A Hated Brand on Social Media

Some brands just aren’t cutting it on social media are they. Poor user engagement, negative PR, unsuccessful contests and flopping campaigns are all signs of an unpopular brand. Is it happening to you? Here are 6 ways to avoid being a hated brand on social media. Firstly it is worth noting that social media is

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5 CREATIVE MARKETING IDEAS FOR EASTER!

Easter is approaching and of course for marketers this can mean only one thing… how can we use Easter to sell our product/promote our services? Mercenary? Yes but true nevertheless! With this in mind here are 5 creative marketing ideas for Easter! 1. Send an Easter Email Why not send your client database an Easter greetings

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