Social media marketing is one of the most effective ways to target your audience and drive sales. However, ineffective marketing can be a waste of time, or worse, even harm your brand’s reputation. Enlisting the help of a top social media agency is the best investments your brand can make. So, how can a social […]
January is International Creativity Month. Really you ask? Well yes, it’s the perfect time for fresh new ideas and innovative marketing. Sure, it’s grey outside and there’s a pandemic dragging on. But that hasn’t stopped brands from digging deep and showing just what they’re capable of. As Creative Director of Contentworks Agency, I’ve seen plenty […]
Wow 2020, thanks for that. Social marketers have been left to rejig budgets, calm CEOs on the edge and manage even more platform updates than ever, it’s been a tough ride. But as the year draws to a close it’s time to look at what might happen in the months ahead. So without further ado, […]
With much of the world spending more time than ever at home, inevitably people are spending more of their time on social media. 2021 is one year your social campaign can’t afford to take a snooze on. Read my take on Social Media in 2021- 10 Unmissable Strategies to ensure 2021 is your brand’s best […]
Frankly, I think all of us are in disbelief that we have even made it this far into 2020 with all the crazy things that have been happening — lockdowns, locust swarms, election stress, and murder hornets. And now it’s already time to get your holiday season social media campaign underway. This is one thing […]
Australia has landed some negative press attention lately but it’s not all bad. Ice-cold beer, mouth-watering BBQs, beautiful beaches, cute koalas and of course, Neighbours. Plus, Australia also has some pretty epic content marketing. So I’m going down under to reveal 4 Australian Marketing Campaigns that Caught my Eye. #1 Kylie Minogue – The Face of […]
Influencers in a pandemic. Sounds like a one hit wonder from an obscure 80s band right? Today, I’m looking at influencer marketing and the global pandemic. Is it all over for influencers? This is an important question with many brands wondering whether they should continue influencer marketing investments or whether doing so is tone deaf. […]
Unfortunately, malpractices happen all the time with employee sabotage being a particular issue in the digital marketing world. Why? Because disgruntled staff no longer just moan about their boss down the pub. With access to social media platforms many employees drag businesses through the mud, tarnishing reputations that can be hard to fix. So, how […]
It’s fair to say that 2020 has been a year of adjustment as we continue to deal with the covid-19 pandemic. From lockdowns to social distancing, it’s not been easy. But how have the changes impacted digital marketing and how should you be adjusting your 2020 social media strategy? Here are some hands-on marketing tips. […]
There are 3.5 billion social media users worldwide. That’s a huge number. And with users spending an average of 3 hours per day on social media, it’s essential to get your piece of the pie. This is particularly true considering 54% of people use social platforms to research products and 71% will recommend a brand […]