Category Archives: Social Media

How PosterMyWall Helps Our Busy Marketing Agency

As content thought leader at Charli Says and co-director of Contentworks Agency, a busy content and social media marketing agency, I’m a big fan of video marketing. Our agency has written numerous high-level video scripts for big brands such as NEC, Tradeio, SGame Pro and many more. But these kind of videos require a significant

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How Do You Explain Social Media To Your CEO?

In response to numerous requests from my followers I am going to attempt to answer the question of the decade; How Do You Explain Social Media To Your CEO? As a Social Media Manager this is one of the most common issues I have encountered in the marketing arena. Why? Probably because social media is

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Employee advocacy on Social Media

Employee advocacy on social media was first written and published at AgoraPulse – The Social Media Management Experts As a Social Media Manager it seems like your responsibilities are endless right? You have to create your social campaigns, manage all your pages, respond on blogs and forums whilst also making sure that you’re hitting your targets….

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Facebook and the Tale of the Social Media Manager

Just when you think you’ve nailed your social media strategy – there’s a Facebook algorithm change. Oh Mr Zuckerberg, you do love keeping everyone on their toes now don’t you? Welcome to Facebook and the Tale of the social media manager. So, what’s going on? Well, Facebook wants to prioritise content from friends, families and

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Managing Social Media Translations

If you are a Social Media Manager (SMM) responsible for a global brand then you will be familiar with localisation of your product or service. Localisation basically means leveraging your brand so that it is identifiable with each local market. In the unlikely event that your brand is only promoted in English speaking countries (lucky

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The Social Media Guide to Launching an ICO

Article published by Charli with Contentworks Agency at Gamechangers Magazine The finance sector is governed by a host of rules and regulations such as MiFIDII which are ultimately designed to eliminate scams and make the industry a safer and more transparent environment. That said; ICOs and cryptocurrencies have been somewhat overlooked by regulatory bodies across

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The 80/20 Approach To Social Media Marketing Success

As a Social Media Manager I am frequently asked for my tips on successful online networking. Successful social media management is complex and there is no easy route to success however I want to share with you my own golden rule … it’s called the 80/20 approach to social media marketing success. What is the

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Should I Use Emojis on Twitter?

Emojis are now a language in their own right especially on social media. With social networks now leaning away from text based posts and instead favoring visual messages, the popularity of emojis is greater than ever. So should I use emojis on Twitter? In this article I’m going to show you how you can use

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5 Smart Ways to Market to Women

Getting your brand noticed by women is becoming more and more difficult. Integrated social media, billions of hours of YouTube video and competing pay per click banners all make for an uphill battle to capture the attention of busy women. While there is no one-size-fits-all,  below we look at 5 smart ways to market to women

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Are your Social Media Accounts at Risk?

Are your social media accounts at risk? Hacking is a real problem in this modern, technology-driven world and yet many companies within the finance sector are leaving the door wide open for cyber criminals by not conducing regular risk assessments of critical systems. The WannaCry ransom attack of May 2017 affected more than 200,000 computers

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