Category Archives: Social Media

Social Media for Finance: Dealing with Compliance and Regulation

As a social media manager I have worked alongside large financial organisations to offer digital content guidance. In this article I’m going to tell you more about social media for finance including dealing with the dreaded compliance and regulation! For big banks, investment firms and financial brokers, social media is often low on the list

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Twitter ends automation – how marketers are affected

As the marketing world digests Twitter’s crackdown on automation – I must admit I’m feeling rather excited about the changes. OK, so automation has become our best friend. It’s loved by time-saving marketing gurus across the world but changes to TweetDeck and the Twitter API could actually result in a lot more interesting content circulating

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5 Social Media Networks That Never Caught On

Social media will go down as one of the most transformative shifts in the digital age. Facebook, Twitter, Instagram and a host of other social media networks have revolutionized the way we interact, do business and learn about the world. Given that social media is still a relatively new phenomenon, it wasn’t too long ago that

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5 CREATIVE MARKETING IDEAS FOR EASTER!

Easter is approaching and of course for marketers this can mean only one thing… how can we use Easter to sell our product/promote our services? Mercenary? Yes but true nevertheless! With this in mind here are 5 creative marketing ideas for Easter! 1. Send an Easter Email Why not send your client database an Easter greetings

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5 Smart Ways to Market to Women

Getting your brand noticed by women is becoming more and more difficult. Integrated social media, billions of hours of YouTube video and competing pay per click banners all make for an uphill battle to capture the attention of busy women. While there is no one-size-fits-all,  below we look at 5 smart ways to market to women

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7 Marketing Ideas for International Women’s Day

International Women’s Day is coming up on March 8th. As a digital marketing manager I’m always thinking about how I can turn events like this into profitable marketing campaigns. So with that in mind here are 7 Marketing Ideas for International Women’s Day you can try out for yourself! It goes without saying that if

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Social Media: The New Art of Persuasion for Business and Marketers

Social media has revolutionized the way we interact, conduct business and keep up to speed with the world around us. If you’re a marketer or small business, you’ve no doubt uncovered the power of social media to win over new business and build trust and influence with a wider market. Social proof is an essential

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Facebook and the Tale of the Social Media Manager

Just when you think you’ve nailed your social media strategy – there’s a Facebook algorithm change. Oh Mr Zuckerberg, you do love keeping everyone on their toes now don’t you? Welcome to Facebook and the Tale of the social media manager. So, what’s going on? Well, Facebook wants to prioritise content from friends, families and

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Are your social media fans feeling the love this Valentine’s Day?

It’s a little soppy, I admit (and just a tad commercial), but Valentine’s Day is a great time to share the love with your social media fans. There will be hearts, flowers, teddies and chocolates everywhere you look on February 14th, but if you want to create a long-lasting bond that won’t wilt with the

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Managing Social Media Translations

If you are a Social Media Manager (SMM) responsible for a global brand then you will be familiar with localisation of your product or service. Localisation basically means leveraging your brand so that it is identifiable with each local market. In the unlikely event that your brand is only promoted in English speaking countries (lucky

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