Australia has landed some negative press attention lately but it’s not all bad. Ice-cold beer, mouth-watering BBQs, beautiful beaches, cute koalas and of course, Neighbours. Plus, Australia also has some pretty epic content marketing. So I’m going down under to reveal 4 Australian Marketing Campaigns that Caught my Eye. #1 Kylie Minogue – The Face of
Influencers in a pandemic. Sounds like a one hit wonder from an obscure 80s band right? Today, I’m looking at influencer marketing and the global pandemic. Is it all over for influencers? This is an important question with many brands wondering whether they should continue influencer marketing investments or whether doing so is tone deaf.
Unfortunately, malpractices happen all the time with employee sabotage being a particular issue in the digital marketing world. Why? Because disgruntled staff no longer just moan about their boss down the pub. With access to social media platforms many employees drag businesses through the mud, tarnishing reputations that can be hard to fix. So, how
It’s fair to say that 2020 has been a year of adjustment as we continue to deal with the covid-19 pandemic. From lockdowns to social distancing, it’s not been easy. But how have the changes impacted digital marketing and how should you be adjusting your 2020 social media strategy? Here are some hands-on marketing tips.
There are 3.5 billion social media users worldwide. That’s a huge number. And with users spending an average of 3 hours per day on social media, it’s essential to get your piece of the pie. This is particularly true considering 54% of people use social platforms to research products and 71% will recommend a brand
As we pass another Social Media Day on June 30, I’m looking at a decade of marketing – the highlights. This roundup was compiled with the help of my marketing team at Contentworks Agency. Talk to us for content and social media management. The Facts – A Roundup to Make You Feel Old: Flashback to
Following a tumultuous few years including the Cambridge Analytica Scandal and an awkward conversation about ‘the internet’ to Congress, Facebook is back in the spotlight again. For all the wrong reasons. Again. If you’ve been caught up elsewhere, you might have missed the huge drama surrounding hate speech and ad dollars. So, what’s it all
Well hello summer 2020. Where did you come from? Things aren’t quite the same this year, are they? And while I don’t want to bang on about “C who shall not be mentioned” and how downright depressing it’s been, the pandemic will undoubtedly impact seasonal marketing. So, what’s the current mood? Are we all gagging
With 2 billion users worldwide, YouTube is a great channel for increasing outreach and spreading brand awareness. As a video sharing platform, you can connect with your audience in a unique, creative and innovative way. But your strategy must be on point. A catalogue of errors can damage the reputation of your brand. Here are
Influencer marketing was the ultimate marketing toy of 2017-2018. It peaked at the start of 2019 with Google searches for ‘influencer marketing’ growing 1500% from 2016-2019. And then the backlash came; with influencers being called out for unfair promotion of diet products, Fyre festival and other scams. Public perception of influencers plummeted and left marketers
