Category Archives: Social Media

Christmas Social Media Marketing Campaigns To Try This Year

‘Tis the season to be jolly, but before you rock around the Christmas tree and pour cream over yet another mince pie, it’s important to think carefully about your Christmas social media marketing campaigns! With 8/10 digital shoppers being influenced by what they see on the net and e-commerce sales expected to grow by 17%,

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Will Your Business Sell on Facebook this Holiday Season?

Looking to sell via Facebook? Check out my article at AgoraPulse– home of social media management tools Thanksgiving, Hannukah, Christmas, New Year. There are plenty of holidays this season and if you’re running an ecommerce business then that means plenty of selling opportunities. To be specific, if you have an active business page, then it’s

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Is Facebook the Awkward Uncle At The Blockchain Party?

Recently I have come to wonder, Is Facebook the awkward uncle at the blockchain party? Let’s take a look. We’ve all been to those parties. Usually it’s a wedding or family birthday party. The cool people hit the dance floor rocking the hot moves and styles. They know all the lyrics to the latest songs

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Why your thought leadership strategy just isn’t cutting it

If you’re knee-deep in the finance sector and fully understand the ins and outs of the industry – you may see yourself as somewhat of an influencer; a thought leader who people will want to follow. After all, how hard can it be to catch people’s attention? You’ve just got to go online and re-hash

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How PosterMyWall Helps Our Busy Marketing Agency

As content thought leader at Charli Says and co-director of Contentworks Agency, a busy content and social media marketing agency, I’m a big fan of video marketing. Our agency has written numerous high-level video scripts for big brands such as NEC, Tradeio, SGame Pro and many more. But these kind of videos require a significant

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How Do You Explain Social Media To Your CEO?

In response to numerous requests from my followers I am going to attempt to answer the question of the decade; How Do You Explain Social Media To Your CEO? As a Social Media Manager this is one of the most common issues I have encountered in the marketing arena. Why? Probably because social media is

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Employee advocacy on Social Media

Employee advocacy on social media was first written and published at AgoraPulse – The Social Media Management Experts As a Social Media Manager it seems like your responsibilities are endless right? You have to create your social campaigns, manage all your pages, respond on blogs and forums whilst also making sure that you’re hitting your targets….

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Facebook and the Tale of the Social Media Manager

Just when you think you’ve nailed your social media strategy – there’s a Facebook algorithm change. Oh Mr Zuckerberg, you do love keeping everyone on their toes now don’t you? Welcome to Facebook and the Tale of the social media manager. So, what’s going on? Well, Facebook wants to prioritise content from friends, families and

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Managing Social Media Translations

If you are a Social Media Manager (SMM) responsible for a global brand then you will be familiar with localisation of your product or service. Localisation basically means leveraging your brand so that it is identifiable with each local market. In the unlikely event that your brand is only promoted in English speaking countries (lucky

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The Social Media Guide to Launching an ICO

Article published by Charli with Contentworks Agency at Gamechangers Magazine The finance sector is governed by a host of rules and regulations such as MiFIDII which are ultimately designed to eliminate scams and make the industry a safer and more transparent environment. That said; ICOs and cryptocurrencies have been somewhat overlooked by regulatory bodies across

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