Category Archives: Social Media

Why Market On Instagram in 2019?

Instagram’s on fire! A fun platform with a host of useful tools it’s proving popular with everyone from high-profile influencers and celebrities to the world’s biggest brands. If you are keen on growing your tech or finance brand you should certainly try Instagram marketing. So, Why Market On Instagram in 2019? #1 The sheer power

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New LinkedIn Reactions: Express Yourself with More than a Like

LinkedIn reactions have landed. LinkedIn managers indicated that they took time developing these icons because they wanted to learn what users want. The new icons are the ones deemed to be most valuable to the types of conversations LinkedIn members have.  Three years after Facebook launched an expanded set of reactions, LinkedIn finally has its

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How To Pick Up More Than Pens At Your Next Expo!

If you think expo season is all about drinking iced coffee drinks, pocketing numerous free pens and sampling sweet treats, you’d be completely right. But you should also do some work too. A lot of work, in fact, if you want to bring home the bacon. Having shelled out on tickets, entry, travel and a

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Financial Marketing for Millennials

Often referred to as Digital Natives, millennials were born roughly between 1980 and 2000. They’ve grown up with rapid technological developments and are 2.5x more likely to be an early adopted of new tech trends than other generations. So, when it comes to financial marketing for millennials, having a strong online presence is a must.

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Can I Afford Influencer Marketing?

Can I afford influencer marketing? That’s a question often asked by our clients. Influencer marketing is becoming an increasingly popular way to spread brand awareness but can you afford it?  If, like many brands, you’ve already trashed the idea labelling it ‘too expensive’, think again. Influencer marketing works well in all sectors. As Director of

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Misconceptions About Social Media Management

Social media management is largely misunderstood. When people see you online all day, it’s easy for them to think you’re posting selfies or having a long old chat with friends. But this is far from the truth. The reality is, managing one, let alone multiple accounts for clients is tough stuff. And a role that

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10 Rules of PR Crisis Management

From the Lush ‘Anti-Spy Cops’ campaign which resulted in a #FlushLush social media crisis. To the forced removal of a United Airlines passenger that caused a scandal across the web. It’s clear that online backlash can and does happen. The internet is incredibly unforgiving and while the examples just mentioned are particularly extreme cases of

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Pssst … This Is What They Said About Your Brand! Why Your Online Reputation Is Important

Are you listening to what people are saying about your brand? Sure you post on social media and read your comments and replies but what about everywhere else? Do you pay attention to what people say about you on the internet? Googling your company name is a good start but will you remember to do

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#ValentinesDay – How to do Valentine’s Social Media

Love is in the air and Valentine’s Day is the perfect time to get hearts racing. Consumers in the US are predicted to spend a whopping $30 billion on romantic treats this year with the UK splashing out £1.4 billion on their nearest and dearest! #ValentinesDay – How to do Valentine’s Social Media. Technology is playing

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How PosterMyWall Helps Our Busy Marketing Agency

As content thought leader at Charli Says and co-director of Contentworks Agency, a busy content and social media marketing agency, I’m a big fan of video marketing. Our agency has written numerous high-level video scripts for big brands such as NEC, Tradeio, SGame Pro and many more. But these kind of videos require a significant

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