Category Archives: Social Media

Financial Marketing for Millennials

Often referred to as Digital Natives, millennials were born roughly between 1980 and 2000. They’ve grown up with rapid technological developments and are 2.5x more likely to be an early adopted of new tech trends than other generations. So, when it comes to financial marketing for millennials, having a strong online presence is a must.

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Trick or Treat? The Big Brand Guide to Halloween Marketing

Pumpkins, bats and ghastly ghouls. What’s not to love about Halloween? It’s the perfect time to creep out your consumers. So, as mummies tighten their bandages and vampires sharpen their teeth, why not capitalise on this historically high spending period? Trick or Treat? The Big Brand Guide to Halloween Marketing. Spine-Tingling Shopping Stats: Ignore at

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10 AI Developments Social Media Marketers Will Love

There are over 3.4 billion active social media users across the globe. New conversations, photo uploads, tweets and status updates are everywhere. Thanks to AI, it’s becoming easier to collect, analyse and understand all these consumer social interactions. It’s no longer just a matter of bringing together what consumers are saying but about understanding why

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FOMO Marketing And Why It’s So Damn Effective

Let’s face it; we’re curious creatures, aren’t we? It’s only natural to feel at the very least ‘a little bit left out’ if you think others have something that you don’t. Or are enjoying benefits that you’ve not yet received. FOMO (fear of missing out) is a real issue these days with 69% of millennials

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Summer for Financial Services Marketing

Summer is upon us and for many forex brokers, banks and fintechs that means a break is in order. But, if you’re trying to boost brand awareness and maintain engagement throughout the warmer months, chilling out is simply not an option. Don’t worry, with a good summer strategy, boosting business throughout the holiday season is

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How to Be Great at Social Media for Financial Services

Article written by Charli and published at AgoraPulse, leaders in social media management software. The financial services sector moves at a rapid rate. The industry has seen an average year-on-year growth of 31% on social media with companies waking up to the fact that a digital presence is good for business. Online marketing for finance

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Top Hashtag Mistakes You’re Making 

Hashtags are powerful. When used properly, they can attract followers, increase engagement, help posts reach the desired target audience and develop a brand’s image. However, when used inappropriately, hashtags have the power to ruin social credibility. While it can be all to easy to whack a few hashtags at the end of a post and

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A Look Back at the History of Social Media

I’m a social media butterfly, fluttering between all the coolest platforms from Instagram and Twitter to Facebook and Medium. I follow the big wigs of finance, keep up with the latest news and create social strategies for clients too. I’m also a 90’s girl so I’m old enough to remember when there was no social

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Why Market On Instagram in 2019?

Instagram’s on fire! A fun platform with a host of useful tools it’s proving popular with everyone from high-profile influencers and celebrities to the world’s biggest brands. If you are keen on growing your tech or finance brand you should certainly try Instagram marketing. So, Why Market On Instagram in 2019? #1 The sheer power

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New LinkedIn Reactions: Express Yourself with More than a Like

LinkedIn reactions have landed. LinkedIn managers indicated that they took time developing these icons because they wanted to learn what users want. The new icons are the ones deemed to be most valuable to the types of conversations LinkedIn members have.  Three years after Facebook launched an expanded set of reactions, LinkedIn finally has its

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