Category Archives: Social Media

Beware the Perils of Paid Facebook Advertising

Facebook advertising is now a daily necessity for many of us promoting pages on the popular social network. However beware the perils of paid Facebook advertising because if you are not careful you could end up spending a lot more than you planned! Here are my favourite three Facebook advertising perils and yes before you

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Nightmare on Social Media Street

Every social media manager has a story or two to tell about their worst mistake, their worst fan or their worst campaign. In my latest article Nightmare on Social Media Street I am going to share with you my top 3 social media horror stories. So … turn on the light… lock all the doors

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5 Smart Ways to Market to Women

Getting your brand noticed by women is becoming more and more difficult. Integrated social media, billions of hours of YouTube video and competing pay per click banners all make for an uphill battle to capture the attention of busy women. While there is no one-size-fits-all,  below we look at 5 smart ways to market to women

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BOO! 6 Quick Social Media Ideas For Halloween!

Boo! Don’t get scared but it’s not long until Halloween! So what are you going to do with your social media channels? Here are 6 quick social media ideas for Halloween that won’t take long to set up and which can increase your followers, CTR (click through rate) and hopefully your ROI (return on investment).

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How Do You Explain Social Media To Your CEO?

In response to numerous requests from my followers I am going to attempt to answer the question of the decade; How Do You Explain Social Media To Your CEO? As a Social Media Manager this is one of the most common issues I have encountered in the marketing arena. Why? Probably because social media is

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How to Shop for the Right Social Media Agency

How to shop for the right social media agency was written by Charli Says and first published at AgoraPulse, leaders in social media management software. So. It’s finally reached the point where your brand can no longer manage your social media channels in house. You want to grow your social media engagement or your pages

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Social Media for Finance: Dealing with Compliance and Regulation

As a social media manager I have worked alongside large financial organisations to offer digital content guidance. In this article I’m going to tell you more about social media for finance including dealing with the dreaded compliance and regulation! For big banks, investment firms and financial brokers, social media is often low on the list

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20 Quick Twitter Tips For Newbies

When it comes to Twitter speed is important and so in true Twitter style I present 20 Quick Twitter Tips For Newbies to help you get started and power up your channel! Whether you are a beginner or a pro, you can read more Twitter tips right here in my blog! 1.  Choose a Twitter handle that

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5 Tweetdeck Power Hacks

Ok I admit it… I love Tweetdeck the Twitter scheduling tool which allows you to manage multiple accounts in one place. Yes there are tons more inclusive social media management tools on the market such as Hootsuite but I love this old favourite! So that said what can you do with it? Here are my

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Social Media and Marketing Lessons from Fake News Sites

Fake news has been strongly blamed for a lot of things that happened last year, from Hillary Clinton’s election loss to Facebook’s stock decline. Among the popular ones that circulated last year were Pope Francis’ endorsement of Donald Trump, Hillary’s alleged emails with John Podesta, Obama’s decision to ban the Pledge of Allegiance in schools,

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