Should We Say Goodbye to Vanity Metrics?

Article written by Charli and published at Agorapulse Likes, shares, and comments are the cotton candy of social media marketing. Fluffy, sweet, […]

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Video Marketing in 2024

Video marketing is a powerful tool that allows brands to connect with audiences in new and exciting ways. But, with 91% of […]

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How To Write Social Media Captions

Hands up if you’re guilty of writing last-minute captions for your social media posts. Don’t worry, you’re not alone. Captions are often […]

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The Best of Halloween Marketing – No Tricks Just Treats

Now is the perfect time to launch your Halloween marketing campaign. People are on the lookout for ghoulish goodies already with 33% […]

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Three Little Birds Bakery and The Influencer Backlash

While it’s the job of PR agencies to reach out to companies and make connections on behalf of their clients, distasteful requests […]

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How Not To Rebrand – A Twitter Case Study

Since his $44 billion takeover of Twitter, Elon Musk barrelled ahead with rebranding the social media channel to X. And I say […]

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Summer Ad Campaigns We’re Melting For

Summer is the perfect time to sip cocktails, jump over waves and throw sprinkles all over your marketing campaigns. With non-essential spending […]

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Your Guide to Social Media Risk Management

Social media has transformed the landscape of communication and business, becoming a vital tool for marketing, customer engagement, and brand development. However, […]

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Suck it up Buttercup – Meet the Saltiest Brands on Social Media

Social media is the perfect place to showcase the personality of your brand, but not all brands are born sweet. From snapping […]

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How Damaging are Social Media Filters Really?

First came selfies. Then came perfect selfies. Acne disappeared. Fine lines vanished. And the world became obsessed with perfection due to the […]

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