Category Archives: Social Media

Summer for Financial Services Marketing

Summer is upon us and for many forex brokers, banks and fintechs that means a break is in order. But, if you’re trying to boost brand awareness and maintain engagement throughout the warmer months, chilling out is simply not an option. Don’t worry, with a good summer strategy, boosting business throughout the holiday season is

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How to Be Great at Social Media for Financial Services

Article written by Charli and published at AgoraPulse, leaders in social media management software. The financial services sector moves at a rapid rate. The industry has seen an average year-on-year growth of 31% on social media with companies waking up to the fact that a digital presence is good for business. Online marketing for finance

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Top Hashtag Mistakes You’re Making 

Hashtags are powerful. When used properly, they can attract followers, increase engagement, help posts reach the desired target audience and develop a brand’s image. However, when used inappropriately, hashtags have the power to ruin social credibility. While it can be all to easy to whack a few hashtags at the end of a post and

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A Look Back at the History of Social Media

I’m a social media butterfly, fluttering between all the coolest platforms from Instagram and Twitter to Facebook and Medium. I follow the big wigs of finance, keep up with the latest news and create social strategies for clients too. I’m also a 90’s girl so I’m old enough to remember when there was no social

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Why Market On Instagram in 2019?

Instagram’s on fire! A fun platform with a host of useful tools it’s proving popular with everyone from high-profile influencers and celebrities to the world’s biggest brands. If you are keen on growing your tech or finance brand you should certainly try Instagram marketing. So, Why Market On Instagram in 2019? #1 The sheer power

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New LinkedIn Reactions: Express Yourself with More than a Like

LinkedIn reactions have landed. LinkedIn managers indicated that they took time developing these icons because they wanted to learn what users want. The new icons are the ones deemed to be most valuable to the types of conversations LinkedIn members have.  Three years after Facebook launched an expanded set of reactions, LinkedIn finally has its

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How To Pick Up More Than Pens At Your Next Expo!

If you think expo season is all about drinking iced coffee drinks, pocketing numerous free pens and sampling sweet treats, you’d be completely right. But you should also do some work too. A lot of work, in fact, if you want to bring home the bacon. Having shelled out on tickets, entry, travel and a

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Financial Marketing for Millennials

Often referred to as Digital Natives, millennials were born roughly between 1980 and 2000. They’ve grown up with rapid technological developments and are 2.5x more likely to be an early adopted of new tech trends than other generations. So, when it comes to financial marketing for millennials, having a strong online presence is a must.

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Can I Afford Influencer Marketing?

Can I afford influencer marketing? That’s a question often asked by our clients. Influencer marketing is becoming an increasingly popular way to spread brand awareness but can you afford it?  If, like many brands, you’ve already trashed the idea labelling it ‘too expensive’, think again. Influencer marketing works well in all sectors. As Director of

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Misconceptions About Social Media Management

Social media management is largely misunderstood. When people see you online all day, it’s easy for them to think you’re posting selfies or having a long old chat with friends. But this is far from the truth. The reality is, managing one, let alone multiple accounts for clients is tough stuff. And a role that

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