I recently ran a poll on my channels asking you for my next article topic. Overwhelmingly, most of you want to know how to generate finance leads from social media. As COVID-19 forces companies to shut their doors and sales teams are sent home, online marketing is more important than ever. Social media platforms are
International Women’s Day is coming up on March 8. But, how can you use the day to benefit your sales as well as womankind? I’m taking a look at 3 Marketing Ideas for International Women’s Day that do both. Think the world is fair for women? It’s not. Here are some stats that illustrate why
With 2 billion users worldwide, YouTube is a great channel for increasing outreach and spreading brand awareness. As a video sharing platform, you can connect with your audience in a unique, creative and innovative way. But your strategy must be on point. A catalogue of errors can damage the reputation of your brand. Here are
Influencer marketing was the ultimate marketing toy of 2017-2018. It peaked at the start of 2019 with Google searches for ‘influencer marketing’ growing 1500% from 2016-2019. And then the backlash came; with influencers being called out for unfair promotion of diet products, Fyre festival and other scams. Public perception of influencers plummeted and left marketers
The fintech space is getting more and more attention from the media, the government and end users. It’s never been more important to have a solid Fintech marketing strategy in order to build a brand that people really love. One they can trust, that stands out from others and positions the brand as an industry
“Thought leader”, “influencer” even “evangelist” are all terms that have sprung up in the last ten years. That’s because influencer marketing has become one of the most effective channels to reach consumers, build a brand and get your voice heard. We all know that interacting with top influencers is good for business but what about
Article written by Charli and published at AgoraPulse, leaders in social media management software. Work-related New Year’s resolutions can be stressful. But they don’t have to be. Check out these fun and achievable New Year’s Resolutions That You’ll Have Fun Achieving The New Year is the perfect chance for a fresh start. That might mean
When it comes to marketing, knowing your audience and staying on top of trends is essential, helping to set you apart from competitors. Marketing strategies must be constantly tweaked and reviewed in light of up-to-date stats. As director of a content marketing agency passionate about achieving results, we’ve done the hard work for you. Pour
Often referred to as Digital Natives, millennials were born roughly between 1980 and 2000. They’ve grown up with rapid technological developments and are 2.5x more likely to be an early adopted of new tech trends than other generations. So, when it comes to financial marketing for millennials, having a strong online presence is a must.
Pumpkins, bats and ghastly ghouls. What’s not to love about Halloween? It’s the perfect time to creep out your consumers. So, as mummies tighten their bandages and vampires sharpen their teeth, why not capitalise on this historically high spending period? Trick or Treat? The Big Brand Guide to Halloween Marketing. Spine-Tingling Shopping Stats: Ignore at
