“Thought leader”, “influencer” even “evangelist” are all terms that have sprung up in the last ten years. That’s because influencer marketing has become one of the most effective channels to reach consumers, build a brand and get your voice heard. We all know that interacting with top influencers is good for business but what about
Article written by Charli and published at AgoraPulse, leaders in social media management software. Work-related New Year’s resolutions can be stressful. But they don’t have to be. Check out these fun and achievable New Year’s Resolutions That You’ll Have Fun Achieving The New Year is the perfect chance for a fresh start. That might mean
When it comes to marketing, knowing your audience and staying on top of trends is essential, helping to set you apart from competitors. Marketing strategies must be constantly tweaked and reviewed in light of up-to-date stats. As director of a content marketing agency passionate about achieving results, we’ve done the hard work for you. Pour
Often referred to as Digital Natives, millennials were born roughly between 1980 and 2000. They’ve grown up with rapid technological developments and are 2.5x more likely to be an early adopted of new tech trends than other generations. So, when it comes to financial marketing for millennials, having a strong online presence is a must.
Pumpkins, bats and ghastly ghouls. What’s not to love about Halloween? It’s the perfect time to creep out your consumers. So, as mummies tighten their bandages and vampires sharpen their teeth, why not capitalise on this historically high spending period? Trick or Treat? The Big Brand Guide to Halloween Marketing. Spine-Tingling Shopping Stats: Ignore at
There are over 3.4 billion active social media users across the globe. New conversations, photo uploads, tweets and status updates are everywhere. Thanks to AI, it’s becoming easier to collect, analyse and understand all these consumer social interactions. It’s no longer just a matter of bringing together what consumers are saying but about understanding why
Let’s face it; we’re curious creatures, aren’t we? It’s only natural to feel at the very least ‘a little bit left out’ if you think others have something that you don’t. Or are enjoying benefits that you’ve not yet received. FOMO (fear of missing out) is a real issue these days with 69% of millennials
Summer is upon us and for many forex brokers, banks and fintechs that means a break is in order. But, if you’re trying to boost brand awareness and maintain engagement throughout the warmer months, chilling out is simply not an option. Don’t worry, with a good summer strategy, boosting business throughout the holiday season is
Article written by Charli and published at AgoraPulse, leaders in social media management software. The financial services sector moves at a rapid rate. The industry has seen an average year-on-year growth of 31% on social media with companies waking up to the fact that a digital presence is good for business. Online marketing for finance
Hashtags are powerful. When used properly, they can attract followers, increase engagement, help posts reach the desired target audience and develop a brand’s image. However, when used inappropriately, hashtags have the power to ruin social credibility. While it can be all to easy to whack a few hashtags at the end of a post and
