Category Archives: Social Media

Social Media for Finance: Dealing with Compliance and Regulation

As a social media manager I have worked alongside large financial organisations to offer digital content guidance. In this article I’m going to tell you more about social media for finance including dealing with the dreaded compliance and regulation! For big banks, investment firms and financial brokers, social media is often low on the list

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20 Quick Twitter Tips For Newbies

When it comes to Twitter speed is important and so in true Twitter style I present 20 Quick Twitter Tips For Newbies to help you get started and power up your channel! Whether you are a beginner or a pro, you can read more Twitter tips right here in my blog! 1.  Choose a Twitter handle that

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5 Tweetdeck Power Hacks

Ok I admit it… I love Tweetdeck the Twitter scheduling tool which allows you to manage multiple accounts in one place. Yes there are tons more inclusive social media management tools on the market such as Hootsuite but I love this old favourite! So that said what can you do with it? Here are my

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Social Media and Marketing Lessons from Fake News Sites

Fake news has been strongly blamed for a lot of things that happened last year, from Hillary Clinton’s election loss to Facebook’s stock decline. Among the popular ones that circulated last year were Pope Francis’ endorsement of Donald Trump, Hillary’s alleged emails with John Podesta, Obama’s decision to ban the Pledge of Allegiance in schools,

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5 Psychological Tricks To Boost Your Social Media Marketing

Social media has made it easier than ever before to connect with audiences and market your brand. That’s why everybody is doing it. As the online market grows more competitive, businesses are doing everything they can to get ahead. For social media marketers, there are a few psychological tricks you can use to boost clicks,

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Top 20 Finance Writers on Social Media

When I’m writing for finance brands it’s essential that I remain connected to the financial markets in order to write effectively. By following the best writers on Twitter I can receive timely, informed views about the complex world of finance immediately after important movements in the market. So here we go… let’s look at the Top 20 Finance

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5 Reasons Your Company Needs a Community Manager

Estimates show that around half of all companies have a community manager. Businesses who have yet to hire one (or even define the role) have probably found that they are lacking execution across several business domains and social media channels. To put it simply, a community manager serves as a company’s digital ambassador. They manage multiple

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CEOs on Twitter: Brilliant Idea or Total Fail?

The article below is one I have written and published first at AgoraPulse– The Social Media Management Experts. Social media breaks down the barriers between brands and users. So it’s no surprise that well-placed CEOs on Twitter can add a much needed human element to a corporation. A recent study by BrandFog showed that 82 percent of respondents were

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Exploring Chinese Social Media

As a Global Social Media Manager I have to know about digital marketing sites around the world, even if I am not directly responsible for managing them. One of the huge headaches most social media managers will encounter begins when Exploring Chinese Social Media Networks. They are difficult because they predominantly use different networks and

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4 Tips For Good Facebook Etiquette

Facebook, the world’s most popular social networking site now has in excess of 1.59 billion monthly active users. Every day around the world millions log onto the site to network with friends, conduct business and to share news and photos. Facebook was launched in 2004 but ten years later it seems that many users still commit some

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