Category Archives: Just Charli

2 Years On – Director Learning Lessons

Being a director means getting a pedi at your desk and swanning off for extended lunches, right? As Creative Director of Contentworks Agency – a leading marketing agency for the fintech and finance sectors, I’ve certainly learnt a whole lot over the past 24-months. And as our brand prepares to celebrate its 2-year birthday, it’s time for

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Let’s Meet in Q2

Q2 is shaping up to be a busy time for both myself and my agency Contentworks Agency  May is notoriously busy in the finance and tech space with expos, conferences and meetings all going into overdrive. However, it’s a great time to forge business relationships, discuss new ideas and of course reconnect with old friends.

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10 Funniest Writer Quotes

Sometimes being a writer can be all work and no play. Remember Jack Torrance in the Shining?*shudders. With misbehaving clients, book critics and over zealous editors, we have plenty to stress about. So, if you’re having one of those days then take 5 minutes out for a little light refreshment. Here’s my 10 funniest writer quotes.

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7 New Year’s Resolutions for CMOs

Whether you want to lose weight or give up smoking, it’s fair to say that many of us will be setting some New Year’s resolutions. Sure, you still haven’t used that annual gym membership you signed up for following last December’s Christmas binge – but that doesn’t mean you can’t try again – right? In

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5 Quick Christmas Marketing Tips

It’s nearly Christmas and the Charli Says elves are here to remind you about your Christmas Marketing. Before you get too comfortable with your brandy and mince pies it’s time to take a look at 5 Quick Christmas Marketing Tips. 1. WRITE YOUR BLOG POSTS Make sure you write your blog posts for the Christmas period

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Abracadabra: Positivity and Content Marketing

Words are extremely powerful as Andrew Bennett – leadership consultant, business coach and member of The Magic Circle – emphasised during an inspiring TEDx Talk at Towson University. “Abracadabra” he explained in a live speech highly relevant to the content marketing world, has “transformative power.” Not because it’s used by magicians who make humans disappear or

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