So much has happened on social media in recent months that’s it’s hard to know where to start. Tech giants are removing, censoring and preventing content from being shared. Important dialogue, from COVID-19 to the US elections have been heavily monitored. And with big tech controlling dialogue and removing apps, it’s important to ask – […]
It’s Women’s History Month. This annual month celebrates the achievements of women everywhere and raises awareness about gender inequality. Reflecting on how far women have come while acknowledging areas that still need to be improved is vital in helping to close pay gaps and support female-led initiatives. As the Creative Director of Contentworks, a women […]
Are you sitting comfortably? Don’t. Fairy-tales look sweet and innocent. What’s not to love about princesses, magic and love at first sight? But, scratch beneath the surface and there’s usually a much more sinister side to the stories. So, in light of #tellafairytaleday on 26th February, I’m looking at the dark truths behind fairytales. Once […]
It’s not what happens to you, but how you respond that counts, right? 2020 has been an offbeat year of lockdowns and civil unrest but how did brands respond to some of these unprecedented events? I’m taking a fun end of year look at the best brand responses of 2020. #1 Four Seasons Total Landscaping […]
Boo you 2020! From forced lockdowns, social distancing and masks to race riots, high-profile celebrity deaths, bush fires and a controversial election. It’s not been the year we planned. But how are we coping? Well, it seems social media has been a huge go-to. And with tensions running high and people being stuck at home, […]
Excitable Edgar breathing his fiery breath over a crowded John Lewis dinner party wouldn’t fly in 2020 would it? COVID dude! Paddy McGuinness and Emma Wilson walking through a bustling Christmas market for M&S without a social distancing thought in mind is also unsuitable. So what’s in store for the festive period in 2020? Surely, […]
The English philosopher John Stuart Mill coined the term ‘Dystopia’, meaning ‘bad place’, in 1868 as he was denouncing the government’s Irish land policy. He was inspired by Sir Thomas More (1477-1535) who was the first to write of a ‘Utopia’ – a perfect, imaginary world. There has since been a host of dystopian literature […]
THE BIG FOREX BREAKFAST – 2ND BITE Webinar was held on October 15, 2020. The Big Forex Breakfast was once again hosted by Contentworks Agency and QUBE Events, in response to calls from financial market participants for answers to key questions on 2020 and beyond. Charli moderated the eagerly anticipated marketing panel which you can view […]
Article Written by Contentworks Agency Virtual Vision Finance, by Ultimate Fintech, producers of the iFXEXPO took place on June 10 2020. As media partner, the Contentworks Agency team was eager to check out this one of a kind interactive virtual expo. We were also eager to tune into the Marketing for Social Distancing: Marketing & […]
Oh, Covid-19. What a panic you’ve caused. Entire countries been forced into lockdown, people are working from home and the economy is on a rollercoaster ride. Thank goodness we have influencers to lighten our mood – right? Wrong! So, so wrong (most of the time anyway)! If you’ve been scrolling through your feeds, you’ve probably […]