Category Archives: Just Charli

Marketing Buzzwords to Banish in 2020

If you want to ‘ideate’ or ‘disrupt’, pour yourself another cup of coffee and reset your thinking process. Marketing buzzwords might sound cool or flashy. But in reality, the majority are just over fancy, over complicated expressions which can have your whole team rolling their eyes. So yes, I’ve said it, some marketing buzzwords do

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See You at Decentralized

The 3rd annual Decentralized conference will take place from 30 October to 1 November 2019 at the five-star Divani Caravel Hotel in Athens, Greece. It’s Europe’s premiere blockchain summit set to attract over 1500 like-minded people from 50 countries. And I’m particularly excited to be part of the action this year. Not only will Contentworks

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10 Reasons to go to Decentralized 2019

Decentralized has established itself as Europe’s premier blockchain conference. Taking place from 30 October – 1 November 2019 at the luxurious five-star Divani Caravel hotel in Athens, there’s plenty to look forward to. Did I mention that this year I will be a speaker on the Decentralized marketing panel? Here’s 10 reasons to go to

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My Top 3 Summer 2019 Reads

Switching off in the summer with a good book is one of life’s pleasures. There’s something wonderfully relaxing about getting stuck into a gripping page-turner. But knowing what to read can be tough. Authors are plentiful. And you don’t want to take up luggage space with something non-worthy. So, to save you trawling the library,

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Are We All Sick of Influencer Marketing Yet?

Over the past three years, Google searches for ‘influencer marketing’ have soared by 1,500%. Influencer marketing is projected to be a $10 billion industry by 2020. And with 63% of brands planning to increase their influencer marketing budget in 2019, this trend is showing no sign of slowing. But is there more going on under the surface?

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Writing lessons from 5 inspiring authors

I’m a self-confessed bookworm with no qualms about turning down a wild night out in favour of a good novel. I read for fun. But as a writer and someone who thinks deeply about the words on a page, I also read to learn. It’s all about the literary journey. So, instead of curling up

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2019 Pride Marketing Campaigns Wrap Up

June has been Pride Month and as an online marketing girl I’ve seen the rainbow in all its glory. Inclusive, supportive and progressive campaigns have been launched by top brands who stand in unity with the LGBT community. And the energy has been fab. Here are some of my highlights in the 2019 Pride Marketing

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Pride Marketing Campaigns I’m Loving This Month

Summer is here with June being one of my favourite times of year. Why? Because it’s nearly my Birthday (hint) and also it’s Pride Month. And while the diversity, strength and equality of the LGBT community should be celebrated daily, it’s a good opportunity to acknowledge inclusivity and acceptance. It’s great to see so many

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Why Marketers Need to Stop Being the Fake News They Hate

Falsehood flies and truth comes limping after it. This famous quote by Jonathan Swift, the author of Gulliver’s Travels, may have been wonderfully hyperbolic a couple of centuries ago but it’s as relevant as ever in this day and age due to the presence and dominance of fake news. Incorrect statistics and fabricated stories are

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2 Years On – Director Learning Lessons

Being a director means getting a pedi at your desk and swanning off for extended lunches, right? As Creative Director of Contentworks Agency – a leading marketing agency for the fintech and finance sectors, I’ve certainly learnt a whole lot over the past 24-months. And as our brand prepares to celebrate its 2-year birthday, it’s time for

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