Category Archives: Just Charli

Why Marketers Need to Stop Being the Fake News They Hate

Falsehood flies and truth comes limping after it. This famous quote by Jonathan Swift, the author of Gulliver’s Travels, may have been wonderfully hyperbolic a couple of centuries ago but it’s as relevant as ever in this day and age due to the presence and dominance of fake news. Incorrect statistics and fabricated stories are

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2 Years On – Director Learning Lessons

Being a director means getting a pedi at your desk and swanning off for extended lunches, right? As Creative Director of Contentworks Agency – a leading marketing agency for the fintech and finance sectors, I’ve certainly learnt a whole lot over the past 24-months. And as our brand prepares to celebrate its 2-year birthday, it’s time for

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What My Mum Taught Me About Client Acquisition

So those of you following my tweets will know that #thingsmyMumsays is one of my favourite hashtags. Indeed, my Mum, a beautiful whimsical creature existing in the Enid Blyton countryside is not computer savvy. Neither is she social media or content marketing savvy. Ask her about birds, flowers or the local wildlife however and she

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Let’s Meet in Q2

Q2 is shaping up to be a busy time for both myself and my agency Contentworks Agency  May is notoriously busy in the finance and tech space with expos, conferences and meetings all going into overdrive. However, it’s a great time to forge business relationships, discuss new ideas and of course reconnect with old friends.

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Writing lessons from 5 inspiring authors

I’m a self-confessed bookworm with no qualms about turning down a wild night out in favour of a good novel. I read for fun. But as a writer and someone who thinks deeply about the words on a page, I also read to learn. It’s all about the literary journey. So, instead of curling up

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Curbing Our App Addiction – My Journey To Digital Zen

So, here’s a confession. I check my emails and social media pages within 10 seconds of waking up. At 5am. Every day. A fact that is indeed horrible. If you jump on your favourite apps before brushing your teeth in the morning, you’re not alone! A Decade of Digital Dependency report published by Ofcom revealed

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10 Funniest Writer Quotes

Sometimes being a writer can be all work and no play. Remember Jack Torrance in the Shining?*shudders. With misbehaving clients, book critics and over zealous editors, we have plenty to stress about. So, if you’re having one of those days then take 5 minutes out for a little light refreshment. Here’s my 10 funniest writer quotes.

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Content Marketing Predictions for 2019 and Beyond

As the mince pies come to an end and even the sweets no-one really likes get gobbled up like sugar’s going out of fashion, it’s time to take a deep breath and get set for the marketing challenges ahead. Christmas festivities spell the end of a whirlwind year for content and the start of another

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7 New Year’s Resolutions for CMOs

Whether you want to lose weight or give up smoking, it’s fair to say that many of us will be setting some New Year’s resolutions. Sure, you still haven’t used that annual gym membership you signed up for following last December’s Christmas binge – but that doesn’t mean you can’t try again – right? In

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5 Quick Christmas Marketing Tips

It’s nearly Christmas and the Charli Says elves are here to remind you about your Christmas Marketing. Before you get too comfortable with your brandy and mince pies it’s time to take a look at 5 Quick Christmas Marketing Tips. 1. WRITE YOUR BLOG POSTS Make sure you write your blog posts for the Christmas period

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