Category Archives: In The Media

How to market your brand during Olympics 2016 without being a major sponsor

An article originally published at Fresh Business Thinking The Summer Olympics is undeniably the biggest international sporting event in the world. That’s why big brands drop millions of dollars buying up ad space during the major events. Games that are guaranteed to draw hundreds of millions of eyeballs are a big opportunity for companies to

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Chronicling social media’s response to Brexit

This article was first published at Fresh Business Thinking, The global business and economics site. To say that my Twitter feed blew up on Brexit day would be a severe understatement. Social media was at the centre of the global reaction storm to one of the biggest news events of the past decade. As investors

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How to find (and retain) great financial writers

Article originally published at Fresh Business Thinking Regardless of time and place, amazing writers are always in high demand. The ability to communicate clearly and tell an interesting story are not only great for business, they are essential in a highly competitive market. As a content manager I can tell you that unfortunately, amazing writing abilities are not

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5 Reasons Your Facebook Ads Aren’t Performing

This was one of my most shared posts over at AgoraPulse, the Social Media Management Experts. If you’re a social media marketer, you know you have to run Facebook ads. When they are running correctly, your ads can bring you signups, orders, web visits or video views. But what if they are not? I am going to

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These Fitness Brands on Instagram Pump Hard (and you can too!)

Article originally published at AgoraPulse the home of social media management tools. Instagram is the perfect social network for fitness brands due to its highly visual, “curated” environment and the fact that Instagrammers are natural born shoppers! So let’s look at three fitness brands on Instagram who are running faster, pumping harder and jumping higher in 2016! nikewomen 3.6

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Why politics and social media don’t mix

This was a guest post written by CharliSays and published at Fresh Business Thinking. As a British writer I’m watching with uneasy fascination at the onslaught of political posts on my social media networks. I’m encouraged to “get aboard the #TrumpTrain” seek #SolutionsForAmerica” and #FeelTheBern” but to be honest I’m just not feeling it. It’s

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How To Rock Global Social Media Marketing

My article was originally published at AgoraPulse– leaders in social media management software. If like many marketers you are posting content in English, aimed at English speakers from English speaking countries then it’s time to get a wakeup call and think about global social media marketing. Why Global Social Media Marketing? In 1996, more than 80

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6 tips for hiring a freelance writer

My article 6 tips for hiring a freelance writer was first published at Fresh Business Thinking. In 2016 content writing is at the centre of all successful marketing campaigns so it is no longer acceptable to dismiss it as a secondary need for your brand. The text on your website, your email funnels, social media

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How to Manage Your Social Media Marketing Like a Jedi

My article was first published at Aginto Blog With so many networks to handle, so many targets to achieve and so little time to do it, social media management is tough. Characteristics of the Jedi include patience, discipline, knowledge and control so regardless of the strength of your team or power of your budget, you

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Top 5 Social Media Management Tools for Small Businesses

Article written by Charli and originally published at Moose Media Management Moose are delighted to introduce Charli as our first ever guest blogger. Charli Day is a British writer and social media manager specialising in dynamic branding, campaign strategy and content engagement. Responsible for a number of high profile brands and with 500+ articles published,

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