Category: In The Media

May 17, 2022

Understanding Crypto Rules on Social Media and How to Win Business Organically

Article written by Charli and published at Finance Magnates, a leading site for financial services decision makers. Digital marketing and cryptocurrencies should […]

Article written by Charli and published at Finance Magnates, a leading site for financial services decision makers.

Digital marketing and cryptocurrencies should go together like apple pie and ice cream. Crypto and blockchain brands want to promote in various digital spaces, including social media. And with the progression of token friendly spaces like the Metaverse it should be an ideal fit.

But, to advertise on these platforms, you need to understand the cryptocurrency ad policies. As a leading financial services marketing agency, this is a space we follow closely. Here’s the lowdown on crypto social media rules and how you can win business organically.

May 16, 2022

Five Agency Growth Secrets to Get More Business

Article written by Charli and published at Agorapulse, leaders in social media software. Taking a marketing agency from zero to hero takes […]

Article written by Charli and published at Agorapulse, leaders in social media software.

Taking a marketing agency from zero to hero takes a ton of hard work and creativity. As marketers, we should know the basics at least. Competitor analysis, branding, PR, and a strong social media presence are the obvious ones.

But how do you grow your agency? In this article, I’m sharing agency growth secrets that I learned while establishing Contentworks Agency almost five years ago

May 10, 2022

Social Media Calendar: Create One in 2022 That Makes Your Workday Easier

Article written by Charli and published at Agorapulse, leaders in social media management software. Have you been putting off creating a social […]

Article written by Charli and published at Agorapulse, leaders in social media management software.

Have you been putting off creating a social media calendar? Never fear—here’s what you need to put together a social media calendar that helps you get the job done.

There are two things guaranteed to cause social media managers to sigh: setting social media KPIs and creating a social media calendar. A social media calendar keeps your channels organized, pumping out content, and ready for future events. It prevents gaps or duplications and ensures your team are not chasing deadlines like an episode of “Tom and Jerry.”

But the problem is this: Everyone tells you that you need one, but nobody tells you how to do it.

What should you include? How do you find the content? And how do you schedule ahead?

In this article, I’m going to share my hacks on how to create a social media calendar.

May 3, 2022

How to Search Twitter Like James Bond

Article written by Charli and published at Agorapulse, leaders in social media management software. You’re a lot more like James Bond than […]

Article written by Charli and published at Agorapulse, leaders in social media management software.

You’re a lot more like James Bond than you think. You’re sophisticated and adventurous. After all, you’re working with new media!

Today, digital marketers have higher security clearance to the company’s social media accounts than the CEO and a flair for intrigue and adventure.

You also have access to the best tools, like Twitter Search, allowing you to search Twitter like James Bond!

“What did you expect, an exploding pen?” (Q in Skyfall)

April 26, 2022

How to Schedule LinkedIn Posts

Article written by Charli and published at Agorapulse, leaders in social media management software. LinkedIn refers to itself as “the world’s largest […]

Article written by Charli and published at Agorapulse, leaders in social media management software.

LinkedIn refers to itself as “the world’s largest professional network,” and it has every right to. LinkedIn boasts over 740 million users in more than 200 countries and territories across the globe. LinkedIn Company Pages allow brands to win business, hire staff, show off awards, attract partners and investors or share news.

For social media managers, LinkedIn Company Pages are another channel to post to—but they can often be forgotten.

In this article, I’m looking at how to schedule LinkedIn posts to your company page. I’m also going to give you some content ideas and hacks to spice things up. Let’s go!

April 21, 2022

How to Start a Social Media Marketing Agency: Step by Step

Article written by Charli and published at Agorapulse, leaders in social media management software. You’re ready to move from daydreaming about starting […]

Article written by Charli and published at Agorapulse, leaders in social media management software.

You’re ready to move from daydreaming about starting your own social agency to making plans for it.

But where do you even start? There are many factors to consider if you want to create a business that is both profitable and well respected.

If you want to establish an agency that’s both well respected and profitable, you need to do plenty of due diligence. In this article, I’m sharing hacks and learning lessons about how to start your social media marketing agency.

March 22, 2022

What to Do (and What Not to Do) in Social Listening

Article written by Charli and published at Agorapulse, leaders in social media management software. The 80/20 rule of active listening says that […]

Article written by Charli and published at Agorapulse, leaders in social media management software.

The 80/20 rule of active listening says that in any sales conversation the sales rep should spend 80% of the time listening and only 20% talking. And it’s the same for social media marketing. Or at least, it should be. In addition to responding to fan comments, complaints and questions you should be monitoring sentiment. Enter social listening.

Social listening allows you to monitor sentiment in real time. That means picking up on brand mentions, both good and bad. Getting advanced warning of impending PR issues and identifying great opportunities with ambassadors, influencers or other businesses.

In this article, we’re going to look at the benefits of social listening and the brands that are rocking it.

March 15, 2022

6 Instagram Rules You Should Know About

Article written by Charli and published at Agorapulse, leaders in social media management software. The last few years have involved a lot […]

Article written by Charli and published at Agorapulse, leaders in social media management software.

The last few years have involved a lot of time at home. But I doubt you were bored enough to sit and read the Instagram rules. Have you ever read the Instagram terms and conditions?

Instagram has some strict rules and if you break them, you can have your page, your ad account or both, suspended.

Let’s look at the Instagram rules you need to know about.

March 8, 2022

How to Grow Your Social Media Presence – Organically!

Article authored by Charli and published at Agorapulse, leaders in social media management software. Want to build a strong social media presence […]

Article authored by Charli and published at Agorapulse, leaders in social media management software.

Want to build a strong social media presence or strengthen your existing one? We’ve got tips to transform your social presence for the better … without going broke.

Ever wondered how top brands have such a strong social media presence? They’re easily recognizable, get mentioned frequently, and seem to just be everywhere you look.

But building a strong social media presence requires more than a big budget.

In this article, I’m going to show you how to build a strong social media presence organically, without spending a cent.

March 5, 2022

How to Create an Instagram Strategy That Wins

Article written by Charli and published at Agorapulse, leaders in social media management software. Need to have a picture-perfect Instagram strategy? Check […]

Article written by Charli and published at Agorapulse, leaders in social media management software.

Need to have a picture-perfect Instagram strategy? Check out these tips for how you can make the absolute most out of the popular social media channel.

Instagram is now one of the top social media platforms with over 1 billion+ monthly active users and 200 million business profiles. Which tools are available to marketers on the platform and how can you utilize them effectively?

In this article, I’m going to show you how to create an Instagram strategy that hits your KPIs.

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