Category Archives: In The Media

Are Your Accounts Safe from Social Media Hacking?

Guest post at Agorapulse– leaders in social media management software. Unfortunately, when it comes to social media hacking and account security, you will probably only think about it when it’s too late. As a social media manager, you have a million things to think about every day. Creating campaigns, organizing graphics, responding to fans and

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How Your Team Can Ace Social Media Collaboration

Guest post at Agorapulse, leaders in social media management software. Whether you’re a social media agency or a brand, there’s no doubt about one thing– coordinating multiple team members to work on a social media account is challenging. And when I say challenging, I mean hugely stressful. As the creative director at Contentworks, I’ve experienced the

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These Fitness Brands on Instagram Pump Hard (and you can too!)

Article originally published at AgoraPulse the home of social media management tools. Instagram is the perfect social network for fitness brands due to its highly visual, “curated” environment and the fact that Instagrammers are natural born shoppers! So let’s look at three fitness brands on Instagram who are running faster, pumping harder and jumping higher in 2016! nikewomen 3.6

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6 big multicultural marketing fails

My article 6 big multicultural marketing fails was originally published at Fresh Business Thinking Multicultural marketing… what is it? Well, according to Forbes, by 2042 there will be no dominant ethnic group and we will be an increasingly integrated community. Great right? Sure, but is your marketing keeping up? With the awesome developments in demographic targeting

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What’s Wrong with Sending Automated Tweets?

This article was written by Charli and originally published at AgoraPulse– leaders in social media management software. The word “automated” has a bad name among social media managers on Twitter and it’s easy to see why. Automated tweets encompasses a large range of activities including: automatic direct messages (auto DMs) such as “Thanks for following

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Your Visual Marketing Needs At Least One of These Tools

My article was originally published at AgoraPulse, leaders in social media management tools. If content is king, then an image is the queen — and social media managers know this. 71% of online marketers use visuals in their social media marketing because they know that visuals are social media magic! This pretty high percentage just might be

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Twitter Moms: How to Relate without Looking Like an Imbecile

This was one of my most highly shared articles published first at AgoraPulse, experts in social media management tools. Moms are key decision makers when it comes to sales and in fact make 85% of the purchasing decisions within a household. Whether you’re promoting baby products, books, food products electronics, makeup or clothes you need to be

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What Facebook Image Sizes Should I Care About?

This article written by Charli was published at AgoraPulse– leaders in social media management software. There are 300 million photo uploads to Facebook every single day. If you’re behind one of those uploads to a brand page, then you need to care about Facebook image sizing. Badly sized images are blurry, stretched, and can cut out key messages that you

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How To Rock Global Social Media Marketing

My article was originally published at AgoraPulse– leaders in social media management software. If like many marketers you are posting content in English, aimed at English speakers from English speaking countries then it’s time to get a wakeup call and think about global social media marketing. Why Global Social Media Marketing? In 1996, more than 80

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Help – My Boss Wants My Facebook Strategy!

This article was published at Agorapulse- leaders in social media management software. If it hasn’t happened to you yet then it probably will. That moment when your boss suddenly becomes aware of the budget being spent on social media and demands a Facebook strategy. While social media has become more data driven, only 32% of marketers having

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