Category Archives: In The Media

Your Visual Marketing Needs At Least One of These Tools

My article was originally published at AgoraPulse, leaders in social media management tools. If content is king, then an image is the queen — and social media managers know this. 71% of online marketers use visuals in their social media marketing because they know that visuals are social media magic! This pretty high percentage just might be

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Twitter Moms: How to Relate without Looking Like an Imbecile

This was one of my most highly shared articles published first at AgoraPulse, experts in social media management tools. Moms are key decision makers when it comes to sales and in fact make 85% of the purchasing decisions within a household. Whether you’re promoting baby products, books, food products electronics, makeup or clothes you need to be

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3 Ways CMOs Are Driving Their Writers Crazy!

Article first published at GameChangers Magazine At Contentworks Agency we know that a good writer is a precious commodity to any business.In fact, 78% of CMOs see content as the future of marketing.Creating awesome content for emails, company news, social media marketing, press releases and events is a hugely important and often undervalued skill.As a

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What Facebook Image Sizes Should I Care About?

This article written by Charli was published at AgoraPulse– leaders in social media management software. There are 300 million photo uploads to Facebook every single day. If you’re behind one of those uploads to a brand page, then you need to care about Facebook image sizing. Badly sized images are blurry, stretched, and can cut out key messages that you

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How To Rock Global Social Media Marketing

My article was originally published at AgoraPulse– leaders in social media management software. If like many marketers you are posting content in English, aimed at English speakers from English speaking countries then it’s time to get a wakeup call and think about global social media marketing. Why Global Social Media Marketing? In 1996, more than 80

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Help – My Boss Wants My Facebook Strategy!

This article was published at Agorapulse- leaders in social media management software. If it hasn’t happened to you yet then it probably will. That moment when your boss suddenly becomes aware of the budget being spent on social media and demands a Facebook strategy. While social media has become more data driven, only 32% of marketers having

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How to Manage Your Social Media Marketing Like a Jedi

My article was first published at Aginto Blog With so many networks to handle, so many targets to achieve and so little time to do it, social media management is tough. Characteristics of the Jedi include patience, discipline, knowledge and control so regardless of the strength of your team or power of your budget, you

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Social Media Crisis Management: 5 Tips To Save Your Brand

Social Media Crisis Management: 5 Tips To Save Your Brand is an article I wrote and first published at AgoraPulse – The Social Media Management Experts. Whether your next public relations crisis is an embarrassing faux pas, a product recall, or a devastating disaster, this event has the potential to damage the reputation of your brand. While public perception

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6 tips for hiring a freelance writer

My article 6 tips for hiring a freelance writer was first published at Fresh Business Thinking. In 2016 content writing is at the centre of all successful marketing campaigns so it is no longer acceptable to dismiss it as a secondary need for your brand. The text on your website, your email funnels, social media

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Should My Business Bother To Have Social Media KPIs?

My article “Should My Business Bother To Have Social Media KPIs” was published first at AgoraPulse, leaders in social media marketing software. Most marketers know what KPIs are. (For foggy brains, Google “Key Performance Indicators.”) And yes, you should bother to have social media KPIs. There are a couple reasons why more and more smart

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