Category Archives: In The Media

How to Be Great at Social Media For Financial Services

My article was originally published at AgoraPulse– the social media management specialists. As Head of Content & Social Media for a large global finance company I am the first to admit … financial services came late to the social media party. But we’ve come a long way. A survey of 500 financial advisors by Corporate Insight released

Read More

How to Drive Twitter Traffic to Your Website

My article was first published at AgoraPulse, leaders in social media management tools. Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). If you’re a marketer though, it has a more serious purpose because it’s a valuable tool for driving traffic to

Read More

How to Make Your Agency Stand Out on Social Media

This popular post was written by Charli and published first at Hubstaff This is a guest post from our friend Charli Day, a content marketer and strategist. She has some great insights into how your agency can succeed on social media. If you like it, be sure to check out her last post on social

Read More

What does it really take to become an influencer?

My Article What does it really take to become an influencer? was first published at Fresh Business Thinking “Thought leader”, “influencer” even “evangelist” are all terms that have sprung up in the last five years, says Charli Day. That’s because influencer marketing has become one of the most effective channels to reach consumers, build a brand

Read More

How to Manage Multiple Facebook Pages Without Going Nuts

My article was published first at AgoraPulse– leaders in social media management software. If you’re an agency or business owner needing to manage multiple Facebook accounts then you will know how stressful it can be. I manage six pages on Facebook and there have been times when I thought I was losing my mind. Actually

Read More

Essential Social Media Tools for the Wedding Industry

My article Essential Social Media Tools for the Wedding Industry was originally published at Dream Wedding. If you’re working in the wedding industry then you already know that social media is a key part of your marketing efforts. Social media spreads the word, helps you build relationships, connects you with others in the same industry

Read More

What Makes for a Good Promoted Post on Facebook?

My article What Makes for a Good Promoted Post on Facebook was published first at AgoraPulse leaders in social media management software. As social media managers, we are always trying to create the ultimate Facebook post. The one that engages fans, attracts a new audience, gets more shares, more web traffic and helps you reach your business

Read More

Your Visual Marketing Needs At Least One of These Tools

My article was originally published at AgoraPulse, leaders in social media management tools. If content is king, then an image is the queen — and social media managers know this. 71% of online marketers use visuals in their social media marketing because they know that visuals are social media magic! This pretty high percentage just might be

Read More

Social Media Crisis Management: 5 Tips To Save Your Brand

Social Media Crisis Management: 5 Tips To Save Your Brand is an article I wrote and first published at AgoraPulse – The Social Media Management Experts. Whether your next public relations crisis is an embarrassing faux pas, a product recall, or a devastating disaster, this event has the potential to damage the reputation of your brand. While public perception

Read More

Twitter Moms: How to Relate without Looking Like an Imbecile

This was one of my most highly shared articles published first at AgoraPulse, experts in social media management tools. Moms are key decision makers when it comes to sales and in fact make 85% of the purchasing decisions within a household. Whether you’re promoting baby products, books, food products electronics, makeup or clothes you need to be

Read More