The importance of web content writing is greatly underestimated by many businesses who often view it as an afterthought, something they should rush to finish before the “important” stuff takes place. Let’s be clear… web content is the important stuff and if your brand views it merely as a way to fill site space and
When we send out campaign emails, news releases, special offers or general client service updates we analyse the results to check the response rate. The response rate is the number of recipients who actually opened the email itself and then from there we can analyse their next action if they clicked on any links within your
A website which is built and then not promoted will simply join the millions of other unvisited websites on the internet. In my article How To Promote Your Website For Free I will teach you the best ways to get some exposure… without spending a cent! Promote Your Website – Directories Online directories are a great
Google Panda… It upset a lot of marketers last year although many of us were already towing the line following the somewhat more vicious Penguin update of 2013. Sigh… bad memories… So what is Panda and what about writing content in a post Panda world? Let me explain. What is Google Panda? Google’s latest Panda
Working in social media and online content writing I am usually the first to be aware of the latest phrases and words that are trending. Often they are harmless abbreviations such as the ever popular LOL (Laugh Out Loud) and SMH (Shaking My Head) and that’s just fine with me. What I want to discuss
Awesome content writing is necessary for so many areas of your business from blogging through to website content, social media and e-newsletters. If you do not have a professional onsite content writer for your brand then you might want to consider outsourcing your various writing tasks which is where my content writing package could benefit
When it comes to email marketing you need a great content writer with an awesome campaign management mindset. Sending out emails to your clients is not simply a case of throwing out some content and hoping for the best, you should have clear goals and objectives before you even begin. Read my email marketing tips
