Category Archives: Content Writing

Is My Website Performing? 5 Ways To Check

Never underestimate the power of content and design when it comes to the overall rank, positioning and success of your website. Sure, I’m a little biased but as millions around the world battle for the top search engine spots, your content writing and design can make or break your success. So with that in mind

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3 Content Writing Fails

As a digital content writer and manager I love to read and write beautiful content. That said, I also love to read content writing fails. A fail could be anything from incorrect spelling, an inappropriate phrase or a poor translation of an English sentence. I believe that having a sense of humour is crucial when

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How Can You Stay Focused as a Social Media Manager?

Social media managers are probably the most distracted human beings in the workplace. I can’t begin to tell you how many distractions arrive every single minute… notifications, chat messages, internal requests, ongoing campaigns, emails, breaking news, the latest trends… ARRRGGGHHHH! So how can you stay focused as a social media manager? Firstly I won’t pretend

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Out of Office Marketing

So it’s vacation time and in addition to all your scheduling, this means setting the dreaded “out of office” message on your outlook! As a marketing manager this got me thinking… is there such a thing as Out of Office Marketing and if not why not? What does a standard out of office message look

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7 Qualities of a great content writer

Need a content writer for your brand? Perhaps you need someone to write your website, create newsletters, rewrite your corporate brochure or work with you to create slogans and banner text. If you are looking to hire someone to help with your text then read 7 Qualities of a great content writer to help you

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3 Reasons Your Web Content is Failing

The importance of web content writing is greatly underestimated by many businesses who often view it as an afterthought, something they should rush to finish before the “important” stuff takes place. Let’s be clear… web content is the important stuff and if your brand views it merely as a way to fill site space and

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What Is a good email response rate?

When we send out campaign emails, news releases, special offers or general client service updates we analyse the results to check the response rate. The response rate is the number of recipients who actually opened the email itself and then from there we can analyse their next action if they clicked on any links within your

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How To Promote Your Website For Free

A website which is built and then not promoted will simply join the millions of other unvisited websites on the internet. In my article How To Promote Your Website For Free I will teach you the best ways to get some exposure… without spending a cent! Promote Your Website – Directories Online directories are a great

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Writing Content In A Post Panda World

Google Panda… It upset a lot of marketers last year although many of us were already towing the line following the somewhat more vicious Penguin update of 2013. Sigh… bad memories… So what is Panda and what about writing content in a post Panda world? Let me explain. What is Google Panda? Google’s latest Panda

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Internet Words That Should Disappear in 2015!

Working in social media and online content writing I am usually the first to be aware of the latest phrases and words that are trending. Often they are harmless abbreviations such as the ever popular LOL (Laugh Out Loud) and SMH (Shaking My Head) and that’s just fine with me. What I want to discuss

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