Category Archives: Content Writing

Humblebragging – How to Avoid the Cringe Factor

Imagine this. You’ve been invited to the biggest event of the year. All the top dogs will be there and you’ve somehow managed to bag free tickets. This is PR gold; something you should shout about from the rooftops. But how can you do so without seeming like a complete show-off or making others resent

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Why Social Media Writing Isn’t As Easy As It Looks

Social media writing can’t be hard, right? ‘LOL’ isn’t hard to spell and we all know where the # button is on a keyboard and mobile – so what’s the issue? Well, producing readable, engaging and original content for social channels that people want to interact with and share is not as easy as it

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How We Write for Clients

Writing for clients keeps my team at Contentworks Agency on their toes. Whether it’s a forex broker, tech provider or brand new beauty brand, there are some basics we will implement before we get started. So, here’s a sneak peek into how we write for clients. Detective Work OK, we don’t wear a shiny badge

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Summer Marketing Trends

Ah, summer! The perfect time to sunbathe, eat copious amounts of ice-cream – and work your little socks off! Sorry to burst your flip-flop wearing, Pina Colada-sipping bubble, but when it comes to business it’s essential to avoid a slowdown at this time of year. When the sun’s in the sky, it’s normal for holiday

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Why Authentic Content Marketing Works in 2019

Bombarded with celebrity endorsements, sponsored content and Photoshop, consumers are craving authenticity more than ever. A whopping 90% of consumers look for authenticity when choosing a brand and with 84% of millennials distrusting pushy ad formats, its clear a new strategy is needed. Authentic content can set you apart from competitors. So, here’s Why Authentic

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5 Mistakes You Are Making With Your Whitepapers

My team at Contentworks Agency have worked on a number of high level whitepapers for the blockchain and tech space. Here are 5 mistakes you are making with your whitepapers. The name “whitepaper” originates from the world of politics, where it means a legislative document explaining and supporting a particular political solution. In the tech

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Content Marketing for Financial Services in 2019

Those of you who follow my channels know that my agency works with leading financial services, blockchain and tech brands. And so if you’re among the 39% of content marketers that don’t have a documented strategy, it’s time for a rethink!  I can tell you that the financial services sector is competitive. Hugely competitive, in

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How Your Team Can Ace Social Media Collaboration

Article written and published at AgoraPulse- leaders in social media management tools. Whether you’re a social media agency or a brand, there’s no doubt about one thing– coordinating multiple team members to work on a social media account is challenging. And when I say challenging, I mean hugely stressful. As the creative director at Contentworks, I’ve

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5 Content Marketing Mistakes You Are Probably Making

If website content writing and marketing has been on the backburner for a while now. Or, if your efforts have been half-hearted to say the least, we’re going to shock you into taking action! The truth is; you’re probably making a shed load of mistakes. It’s not easy to get your content strategy spot on

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How to Manage Your Content Marketing Team

When it comes to managing a content marketing team, you must have patience and an appreciation of different writing styles. While the job might seem easy on paper, it takes great skill to bring the best out of your staff, so here’s how to lead and guide a team of writers in an effective way.

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