Category Archives: Content Writing

Content Marketing Predictions for 2018

Yet another year has flown by and as we prepare to light the fireworks, pour the champagne and countdown to midnight, it’s time to look at 2018. I’ve sat down with my Contentworks elves to create the ultimate list of content marketing predictions for 2018. While 2017 has been a rather exciting year in terms

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5 REASONS WHY YOU NEED A CONTENT MARKETING STRATEGY

You may have read my recent content marketing strategy published over at AgoraPulse. If you are one of the readers wondering… “why do I need a content marketing strategy?” then this article is for you. Here are 5 reasons why you need a content marketing strategy and fast! 1. Consumers Hate Adverts A recent report

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Enhancing SEO With Reviews and Testimonials: A Practical Guide

When it comes to search engine optimization (SEO), reviews and testimonials are critical to your website. To understand why, it’s important to reflect on the evolution of Google search results. Read more to learn about Enhancing SEO With Reviews and Testimonials: A Practical Guide It’s no secret that Google algorithms are becoming more sophisticated. While

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Why You Need to Care About Storytelling in 2018

Why do you need to care about storytelling in 2018? Let’s begin with a story… Picture this: you’re camping out in a forest. The smell of toasted marshmallows lingers as you gather around the flickering flames of a recently lit fire. Some people are talking, others are laughing but the group falls silent as a

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Learn To Create Content That Drives Traffic

Creating content is easy, creating content that’s a pleasure to read is harder, creating content that drives traffic is really tough.  Whether you are driving traffic from social media to a website/landing page or from email to social media, the rules are the same. There are plenty of ways to boost the power of your

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What The Content Manager Heard

“Quick! I need a 1000-word PR by 11am” shouts the CMO to the Content Manager at 10.45am. Because obviously it’s easy to source, write, edit and fact check an assignment of this size in 15 minutes. Sadly, there are many business leaders out there and indeed employees who think writing interesting, informative and on-brand content is

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8 Simple Ways to Write Persuasive Web Content

If you’re a talented writer, the transition from print copy to web copy might seem like a seamless one. After all, how much difference can a screen make? The truth is, all the difference in the world. When most writers write their copy, they envision their target market and picture an ideal customer reading it.

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5 Sure Ways To Annoy A Writer

If you’re friends with a writer then you will know that we can be a strange bunch. One minute serenely staring out to sea, notepad in hand and the next mumbling character ideas and scribbling random words on a receipt. No two writers are ever the same but we do share certain similarities. Here are

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Marketing to Women in 2018

2018 is shaping up to be an exciting year for online marketing, as the rise of data analytics, live video streaming and native advertising permeate a wide variety of business strategies. With online marketing becoming more crowded, businesses are looking for more effective ways to reach their target market, making segmentation more critical than ever

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Social Media Writing Isn’t As Easy As It Looks

Social media writing can’t be hard, right? ‘LOL’ isn’t hard to spell and we all know where the # button is on a keyboard and mobile – so what’s the issue? Well, producing readable, engaging and original content for social channels that people want to interact with and share is not as easy as it

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