Blog

Tweet Smarter Not Harder

Twitter is an awesome platform for engaging followers, gaining brand awareness and circulating your campaigns.  With 232 million active users there is a huge target market waiting to receive your message but it’s hard work sometimes! The key to success on Twitter in my opinion is to Tweet smarter and not harder but what do I

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7 Qualities of a great content writer

Need a content writer for your brand? Perhaps you need someone to write your website, create newsletters, rewrite your corporate brochure or work with you to create slogans and banner text. If you are looking to hire someone to help with your text then read 7 Qualities of a great content writer to help you

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When Facebook Suspends Your Ad Account

It’s a legend among social media managers like myself because at some point it has happened to everyone. One moment you’re happily working away… all ads running nicely… the next you get the dreaded pop up message in your ads account which tells you “Your advertising account has been flagged because of unusual activity. For

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7 International Womens Day Marketing Ideas!

Mother’s Day is on March 15th and International Women’s Day is coming up on March 8th. As a digital marketing manager I’m always thinking about how I can turn events like this into profitable marketing campaigns. So with that in mind here are 7 Women’s Day Marketing Ideas you can try out for yourself! It

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3 Reasons Your Web Content is Failing

The importance of web content writing is greatly underestimated by many businesses who often view it as an afterthought, something they should rush to finish before the “important” stuff takes place. Let’s be clear… web content is the important stuff and if your brand views it merely as a way to fill site space and

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When The Last Petal Falls

The silver tongued roses in that crystal vase you bought me Are too flawless for me and my tainted fingertips didn’t you know I detest their purity and radiance, layers of unattainable perfection Like sweet scented swans, heads held high, higher than mine Thorns protecting their loveliness from those who are unworthy Chastising the eager

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What Is a good email response rate?

When we send out campaign emails, news releases, special offers or general client service updates we analyse the results to check the response rate. The response rate is the number of recipients who actually opened the email itself and then from there we can analyse their next action if they clicked on any links within your

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3 Reasons Your Social Media is Failing!

One of the questions I am often asked as a social media manager is “Why is my social media failing?” There is a common misconception amongst many, that social media is simply about opening pages, profiles and accounts and waiting for results. Newsflash… it doesn’t work like that. Social media is a digital marketing specialism

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What’s The Difference Between Retweet and Favourite?

I’m a huge Twitter fan and lately I have been answering all your fan questions about this popular networking site. One of the questions I am frequently asked is what’s the difference between retweet and favourite? Closely followed by “Which one should I use?” Over at Facebook it is easy to see that when you

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Fifty Shades of Desperate

As the steamy movie version of the Fifty Shades of Grey book hits cinema, marketing teams around the world are desperately trying to jump on the social media bandwagon. Sex sells, I get it. #fiftyshades #50shadesofgrey #fiftyshades #christiangrey it’s all trending and so of course all good marketing teams are trying to find a way to join in.

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