Blog

What Is a good email response rate?

When we send out campaign emails, news releases, special offers or general client service updates we analyse the results to check the response rate. The response rate is the number of recipients who actually opened the email itself and then from there we can analyse their next action if they clicked on any links within your

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3 Reasons Your Social Media is Failing!

One of the questions I am often asked as a social media manager is “Why is my social media failing?” There is a common misconception amongst many, that social media is simply about opening pages, profiles and accounts and waiting for results. Newsflash… it doesn’t work like that. Social media is a digital marketing specialism

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What’s The Difference Between Retweet and Favourite?

I’m a huge Twitter fan and lately I have been answering all your fan questions about this popular networking site. One of the questions I am frequently asked is what’s the difference between retweet and favourite? Closely followed by “Which one should I use?” Over at Facebook it is easy to see that when you

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Fifty Shades of Desperate

As the steamy movie version of the Fifty Shades of Grey book hits cinema, marketing teams around the world are desperately trying to jump on the social media bandwagon. Sex sells, I get it. #fiftyshades #50shadesofgrey #fiftyshades #christiangrey it’s all trending and so of course all good marketing teams are trying to find a way to join in.

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Bitter Candy

Shining like gems in obscurity, your candy Polished Silver, True Gold, Valentine’s Red in the darkness I want to capture them for my magpie nest and keep them Cherished with secret keys, wind chimes and lovers rings To gaze at them whenever I want, to dream in candy colours I take one in my fingers,

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Shrapnel

In every limb Rusted shards of your words burrow deeply Metallic fragments in my veins They can’t remove them There are no heroes Limping bloodily onwards without rest Breathing in sharp splinters And holding them in And now the soft flesh Armour clad and battle ready Metal over metal, cold on cold No more shrapnel.

Social Media Security – Are You Playing It Safe?

Whether you are a social media end user or a Social Media Manager like me, there are plenty of social media security issues to be aware of. When you are using social media for personal use then it can be centered more around your own safety whilst Social Media Managers are concerned with the safety

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Google + Twitter = Love

With the news last week that Twitter has inked a deal with Google to embed tweets into search engine results, digital marketers like myself are pretty excited! The search engine giant plus the social media giant are getting together and it looks like Google + Twitter = Love 🙂  Google + Twitter Sitting In a Tree… Twitter

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Facebook Lite To The Rescue!

If like me your Smartphone is slowly grinding to a halt under the weight of all your memory draining apps then you will be happy to hear that Facebook Lite is nearly here! Facebook Lite to the rescue because with just 252 KB as opposed to the 27 MB of the main app your phone

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Awkward Facts About Online Dating

Combined, my friends and I are probably using every online dating app available on the market… my GBF (Gay Best Friend) Andy uses Grindr, Hornet, Romeo and a zillion more. My straight friends use everything from Match.com, Badoo, Tinder, OKCupid and Plenty of Fish. There are so many online dating sites available but they all have

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