Blog

Why Social Media Writing Isn’t As Easy As It Looks

Social media writing can’t be hard, right? ‘LOL’ isn’t hard to spell and we all know where the # button is on a keyboard and mobile – so what’s the issue? Well, producing readable, engaging and original content for social channels that people want to interact with and share is not as easy as it

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Scary Social Media for Halloween

As witches practice their cackles and mummies rewrap their bandages, one thing is clear – Halloween is just around the corner with marketing wizards everywhere hastily preparing their seasonal social media campaigns. October is the perfect time to spook, scare and ramp up those sales, but are you ready for the creepiest night of the

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So You Did Your Facebook Live Recording. What Next?

This article on Facebook Live was written by Charli and published first at Agorapulse, leaders in social media management software. Facebook Live is a cool video streaming tool for marketers wanting to broadcast an interview, event, tutorial or just to say hi to fans on their Facebook page. A live video can take some time

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Fault line

Something’s broken in your ocean, a strike-slip fault, a tiny motion A space that shifts to cause commotion, a fault line in our intersection Something’s fractured and I can’t mend it, a surface tear, I can’t repair We slid past ourselves again, a rocky grind of phrase on phrase Something’s shifted and I jolted, a

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6 Things PR Agencies Need to Do With Social Media

Originally published at AgoraPulse, the social media management experts. Using social media effectively is essential for a good PR agency, especially for one about to add social media to its services for clients. Let us tell you six things you need to know before you start.  1. Just Listen The first thing a great PR agency needs

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How To Overcome Writers Block

According to Wikipedia “Writer’s block is a condition, primarily associated with writing, in which an author loses the ability to produce new work or experiences a creative slowdown. The condition ranges in difficulty from coming up with original ideas to being unable to produce a work for years.” As a writer I can tell you

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How Do You Use Social Media For B2B?

One of the questions I’m often asked is How do you use social media for B2B? Or worse still- we don’t need to use social media for our B2B. You want to drive leads and sales by appealing to other businesses but without social media, what’s your plan? By dismissing popular networking sites like Facebook,

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Building Your Personal Brand is Hard- Here’s Why:

I’m often asked by aspiring writers or thought leaders about brand building. How did you start building your personal brand? I don’t want to sugar coat it, so if you’re looking for a quick fix stop reading now. Building your personal brand is hard. Really hard. Some Charli Says Facts I have published over 1000

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How PosterMyWall Helps Our Busy Marketing Agency

As content thought leader at Charli Says and co-director of Contentworks Agency, a busy content and social media marketing agency, I’m a big fan of video marketing. Our agency has written numerous high-level video scripts for big brands such as NEC, Tradeio, SGame Pro and many more. But these kind of videos require a significant

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How Do You Explain Social Media To Your CEO?

In response to numerous requests from my followers I am going to attempt to answer the question of the decade; How Do You Explain Social Media To Your CEO? As a Social Media Manager this is one of the most common issues I have encountered in the marketing arena. Why? Probably because social media is

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