Blog

What The Content Manager Heard

“Quick! I need a 1000-word PR by 11am” shouts the CMO to the Content Manager at 10.45am. Because obviously it’s easy to source, write, edit and fact check an assignment of this size in 15 minutes. Sadly, there are many business leaders out there and indeed employees who think writing interesting, informative and on-brand content is

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8 Simple Ways to Write Persuasive Web Content

If you’re a talented writer, the transition from print copy to web copy might seem like a seamless one. After all, how much difference can a screen make? The truth is, all the difference in the world. When most writers write their copy, they envision their target market and picture an ideal customer reading it.

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A Content Manager’s Look At The Top 3 Native Advertising Platforms

As a Content Manager one of the questions I have been asked a lot lately is “What are the best native advertising platforms for paid content distribution?” With Adblockers on the rise and competition between brands using social media advertising reaching fever pitch, marketers are searching for the best way to capture new clients. Enter

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Social Media for Finance: Dealing with Compliance and Regulation

As a social media manager I have worked alongside large financial organisations to offer digital content guidance. In this article I’m going to tell you more about social media for finance including dealing with the dreaded compliance and regulation! For big banks, investment firms and financial brokers, social media is often low on the list

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Are Your Accounts Safe from Social Media Hacking?

Guest post at Agorapulse– leaders in social media management software. Unfortunately, when it comes to social media hacking and account security, you will probably only think about it when it’s too late. As a social media manager, you have a million things to think about every day. Creating campaigns, organizing graphics, responding to fans and

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The Delete Facebook Campaign and Why You Won’t Do It

Delete Facebook. Really? There are many reasons why you may have already contemplated deleting Facebook. Perhaps you find it ‘addictive’ and are worried about your own sanity; perhaps you think it absorbs too much of your spare time; or perhaps you’re simply not interested in what your friends and family are up to. Justifying your

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How Your Team Can Ace Social Media Collaboration

Guest post at Agorapulse, leaders in social media management software. Whether you’re a social media agency or a brand, there’s no doubt about one thing– coordinating multiple team members to work on a social media account is challenging. And when I say challenging, I mean hugely stressful. As the creative director at Contentworks, I’ve experienced the

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These Fitness Brands on Instagram Pump Hard (and you can too!)

Article originally published at AgoraPulse the home of social media management tools. Instagram is the perfect social network for fitness brands due to its highly visual, “curated” environment and the fact that Instagrammers are natural born shoppers! So let’s look at three fitness brands on Instagram who are running faster, pumping harder and jumping higher in 2016! nikewomen 3.6

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Letters

Letters is the latest full moon inspired poem from Charli. And there it was. Some letters are just more valuable Trace the gold outline, the smooth curves C like sea or cat she stumbled Clumsy fingers grasping at the sound A silvery kiss or a sharp scratch That leaves a jagged imprint on your skin

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Twitter ends automation – how marketers are affected

As the marketing world digests Twitter’s crackdown on automation – I must admit I’m feeling rather excited about the changes. OK, so automation has become our best friend. It’s loved by time-saving marketing gurus across the world but changes to TweetDeck and the Twitter API could actually result in a lot more interesting content circulating

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