Blog

Why Brand Personality Matters

As the director of finance focused content marketing agency Contentworks I can tell you that brand personality matters. In this article, I’m going to tell you why. Let’s start with finance as an example. There are 250 regulated Cyprus investment firms listed on CySEC’s website with approximately 200 of these being forex brokers. There are

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10 Reasons to go to Decentralized 2019

Decentralized has established itself as Europe’s premier blockchain conference. Taking place from 30 October – 1 November 2019 at the luxurious five-star Divani Caravel hotel in Athens, there’s plenty to look forward to. Did I mention that this year I will be a speaker on the Decentralized marketing panel? Here’s 10 reasons to go to

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Humblebragging – How to Avoid the Cringe Factor

Imagine this. You’ve been invited to the biggest event of the year. All the top dogs will be there and you’ve somehow managed to bag free tickets. This is PR gold; something you should shout about from the rooftops. But how can you do so without seeming like a complete show-off or making others resent

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10 AI Developments Social Media Marketers Will Love

There are over 3.4 billion active social media users across the globe. New conversations, photo uploads, tweets and status updates are everywhere. Thanks to AI, it’s becoming easier to collect, analyse and understand all these consumer social interactions. It’s no longer just a matter of bringing together what consumers are saying but about understanding why

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FOMO Marketing And Why It’s So Damn Effective

Let’s face it; we’re curious creatures, aren’t we? It’s only natural to feel at the very least ‘a little bit left out’ if you think others have something that you don’t. Or are enjoying benefits that you’ve not yet received. FOMO (fear of missing out) is a real issue these days with 69% of millennials

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The Salt Forest

Trees blur in my salty snow globes A dark seaweed wash for this bright forest and a bramble scratch in my throat. His hand rests on my leg, a dead weight. I fold my hands like napkins. White and edge to edge on my lap. Crisp and careful. Unavailable. I don’t want to be touched.

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Why Social Media Writing Isn’t As Easy As It Looks

Social media writing can’t be hard, right? ‘LOL’ isn’t hard to spell and we all know where the # button is on a keyboard and mobile – so what’s the issue? Well, producing readable, engaging and original content for social channels that people want to interact with and share is not as easy as it

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How We Write for Clients

Writing for clients keeps my team at Contentworks Agency on their toes. Whether it’s a forex broker, tech provider or brand new beauty brand, there are some basics we will implement before we get started. So, here’s a sneak peek into how we write for clients. Detective Work OK, we don’t wear a shiny badge

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My Top 3 Summer 2019 Reads

Switching off in the summer with a good book is one of life’s pleasures. There’s something wonderfully relaxing about getting stuck into a gripping page-turner. But knowing what to read can be tough. Authors are plentiful. And you don’t want to take up luggage space with something non-worthy. So, to save you trawling the library,

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Black Rock

Loosen your limbs it said Loosen and let me take you. My black rock heavier than your shallow breaths A delirious sleep that fills your ears and thick as treacle wraps your lungs. You won’t feel it. Just a fleeting gasp and then nothing. Close your eyes if it makes it better. Just close your

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