Article written by Charli and published at Hubstaff, leaders in team communication software. When creative minds, analytical thinkers, and customer-focused team members work toward a common goal, great things happen. Whether you’re powering through a joint project or you’re a part of a busy team, an effective communication strategy is essential. Unfortunately, it’s ineffective team
My article “Should My Business Bother To Have Social Media KPIs” was published first at AgoraPulse, leaders in social media marketing software. Most marketers know what KPIs are. (For foggy brains, Google “Key Performance Indicators.”) And yes, you should bother to have social media KPIs. There are a couple reasons why more and more smart
Article written by Charli and published at AgoraPulse, leaders in social media management software. Getting engagement on Twitter can be tough. (There’s so much noise!) But these tips can help you expand your Twitter follower count and boost positive social interactions. Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement
Article written by Charli and published at AgoraPulse – leaders in social media software. The year 2020 is already underway, but it’s not too late to make adjustments and little (or big) tweaks here and there if needed. So, is your social media marketing budget ready to go? As director of Contentworks Agency, I’m sharing my
“Thought leader”, “influencer” even “evangelist” are all terms that have sprung up in the last ten years. That’s because influencer marketing has become one of the most effective channels to reach consumers, build a brand and get your voice heard. We all know that interacting with top influencers is good for business but what about
Article written by Charli and published at AgoraPulse, leaders in social media management software. Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. To use hashtags to the best
When it comes to marketing, knowing your audience and staying on top of trends is essential, helping to set you apart from competitors. Marketing strategies must be constantly tweaked and reviewed in light of up-to-date stats. So, here’s what you need to know going into 2020 – a brand-new year and decade… 100 Marketing Stats
Intelligent technologies and constant connectivity are changing service delivery standards for financial brands. Consumers are craving instant access to real-time information and this is driving the growth of real-time content. From commenting on viral stories, to providing consumers with information exactly when they need it. Incorporating real time content into your marketing strategy is a
Article written by Charli and published at AgoraPulse, leaders in social media management software. Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. Employee advocacy is the process of using employees to generate exposure for your brand using their own online networks and connections.
Over the past three years, Google searches for ‘influencer marketing’ have soared by 1,500%. Influencer marketing is projected to be a $10 billion industry by 2020. And with 63% of brands planning to increase their influencer marketing budget in 2019, this trend is showing no sign of slowing. But is there more going on under the surface?