Blog

5 Reasons Your Company Needs a Community Manager

Estimates show that around half of all companies have a community manager. Businesses who have yet to hire one (or even define the role) have probably found that they are lacking execution across several business domains and social media channels. To put it simply, a community manager serves as a company’s digital ambassador. They manage multiple

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What Makes for a Good Promoted Post on Facebook?

My article What Makes for a Good Promoted Post on Facebook was published first at AgoraPulse leaders in social media management software. As social media managers, we are always trying to create the ultimate Facebook post. The one that engages fans, attracts a new audience, gets more shares, more web traffic and helps you reach your business

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6 Writing Tools for Social Media Marketers

It goes without saying that social media is one of the most essential aspects of any marketing campaign. Companies that haven’t leveraged this powerful paradigm shift in how human beings interact and consumer content simply haven’t done their due diligence. The growth and widespread adoption of social media means that companies now have another venue

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Remnants of You

Remnants of you is the new poem from Charli Says…   Today I tidied you away, filed your love letters under your name Today I tidied you away But tell me what I’m supposed to do with the faded shirt that smells like you Today I found a box for you, a turquoise one with

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Your Visual Marketing Needs At Least One of These Tools

My article was originally published at AgoraPulse, leaders in social media management tools. If content is king, then an image is the queen — and social media managers know this. 71% of online marketers use visuals in their social media marketing because they know that visuals are social media magic! This pretty high percentage just might be

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3 Facebook Page Tools You Didn’t Know About

However experienced you are at social media management, there are always new tricks to learn and tools to discover. For me, discovering a new Facebook page tool is like finding an unopened gift two weeks after Christmas.. I love it! So I thought I would share my recent findings with you in my article 3

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5 Social Media Lessons We Learnt From United

If you missed the United Airline “incident” of April 9th 2017, where were you? The horrific images of a passenger being dragged bloodied and screaming from a United Airlines plane were soon the social media event of the day and trended on Facebook and Twitter. In this article, I’m not looking at the incident itself but

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Managing Social Media Translations

If you are a Social Media Manager (SMM) responsible for a global brand then you will be familiar with localisation of your product or service. Localisation basically means leveraging your brand so that it is identifiable with each local market. In the unlikely event that your brand is only promoted in English speaking countries (lucky

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6 Ways To Avoid Being A Hated Brand on Social Media

Some brands just aren’t cutting it on social media are they. Poor user engagement, negative PR, unsuccessful contests and flopping campaigns are all signs of an unpopular brand. Is it happening to you? Here are 6 ways to avoid being a hated brand on social media. Firstly it is worth noting that social media is

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Social Media Crisis Management: 5 Tips To Save Your Brand

Social Media Crisis Management: 5 Tips To Save Your Brand is an article I wrote and first published at AgoraPulse – The Social Media Management Experts. Whether your next public relations crisis is an embarrassing faux pas, a product recall, or a devastating disaster, this event has the potential to damage the reputation of your brand. While public perception

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