Author Archives: charlisays

3 Reasons Your Web Content is Failing

The importance of web content writing is greatly underestimated by many businesses who often view it as an afterthought, something they should rush to finish before the “important” stuff takes place. Let’s be clear… web content is the important stuff and if your brand views it merely as a way to fill site space and

Read More

When The Last Petal Falls

The silver tongued roses in that crystal vase you bought me Are too flawless for me and my tainted fingertips didn’t you know I detest their purity and radiance, layers of unattainable perfection Like sweet scented swans, heads held high, higher than mine Thorns protecting their loveliness from those who are unworthy Chastising the eager

Read More

What Is a good email response rate?

When we send out campaign emails, news releases, special offers or general client service updates we analyse the results to check the response rate. The response rate is the number of recipients who actually opened the email itself and then from there we can analyse their next action if they clicked on any links within your

Read More

3 Reasons Your Social Media is Failing!

One of the questions I am often asked as a social media manager is “Why is my social media failing?” There is a common misconception amongst many, that social media is simply about opening pages, profiles and accounts and waiting for results. Newsflash… it doesn’t work like that. Social media is a digital marketing specialism

Read More

What’s The Difference Between Retweet and Favourite?

I’m a huge Twitter fan and lately I have been answering all your fan questions about this popular networking site. One of the questions I am frequently asked is what’s the difference between retweet and favourite? Closely followed by “Which one should I use?” Over at Facebook it is easy to see that when you

Read More

Fifty Shades of Desperate

As the steamy movie version of the Fifty Shades of Grey book hits cinema, marketing teams around the world are desperately trying to jump on the social media bandwagon. Sex sells, I get it. #fiftyshades #50shadesofgrey #fiftyshades #christiangrey it’s all trending and so of course all good marketing teams are trying to find a way to join in.

Read More

Bitter Candy

Shining like gems in obscurity, your candy Polished Silver, True Gold, Valentine’s Red in the darkness I want to capture them for my magpie nest and keep them Cherished with secret keys, wind chimes and lovers rings To gaze at them whenever I want, to dream in candy colours I take one in my fingers,

Read More


In every limb Rusted shards of your words burrow deeply Metallic fragments in my veins They can’t remove them There are no heroes Limping bloodily onwards without rest Breathing in sharp splinters And holding them in And now the soft flesh Armour clad and battle ready Metal over metal, cold on cold No more shrapnel.

Social Media Security – Are You Playing It Safe?

Whether you are a social media end user or a Social Media Manager like me, there are plenty of social media security issues to be aware of. When you are using social media for personal use then it can be centered more around your own safety whilst Social Media Managers are concerned with the safety

Read More

Google + Twitter = Love

With the news last week that Twitter has inked a deal with Google to embed tweets into search engine results, digital marketers like myself are pretty excited! The search engine giant plus the social media giant are getting together and it looks like Google + Twitter = Love 🙂  Google + Twitter Sitting In a Tree… Twitter

Read More