Author Archives: charlisays

Learn To Create Content That Drives Traffic

Creating content is easy, creating content that’s a pleasure to read is harder, creating content that drives traffic is really tough.  Whether you are driving traffic from social media to a website/landing page or from email to social media, the rules are the same. There are plenty of ways to boost the power of your

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Can Content Managers Go On Vacation?

As a content manager I can tell you that taking a vacation is a bit of taboo subject in an age where businesses are expected to remain connected 24/7. Content managers put in incredibly long hours writing copy, managing news releases and timing marketing campaigns around key events and holidays. It’s a truly round-the-clock profession

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Social Media for Finance: Dealing with Compliance and Regulation

As a social media manager I have worked alongside large financial organisations to offer digital content guidance. In this article I’m going to tell you more about social media for finance including dealing with the dreaded compliance and regulation! For big banks, investment firms and financial brokers, social media is often low on the list

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20 Quick Twitter Tips For Newbies

When it comes to Twitter speed is important and so in true Twitter style I present 20 Quick Twitter Tips For Newbies to help you get started and power up your channel! Whether you are a beginner or a pro, you can read more Twitter tips right here in my blog! 1.  Choose a Twitter handle that

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It’s 2017… Does Keyword Density Still Matter?

I have heard this question three times in the last week so if you are thinking it’s 2017… do keywords still matter then you’re not alone. In this article, I’m going to answer the question does keyword density still matter and look at how you can use keywords to optimise your blog or website. What is keyword

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5 Essential Chrome Extensions for Social Media Management

This article was originally published by AgoraPulse– leaders in social media management tools There are millions of Chrome extensions for your favorite Internet browser but as a social media manager you need the ones that will help to ease your busy schedule.  In this article, I’m going to tell you my five essential Chrome extensions for social

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5 Tweetdeck Power Hacks

Ok I admit it… I love Tweetdeck the Twitter scheduling tool which allows you to manage multiple accounts in one place. Yes there are tons more inclusive social media management tools on the market such as Hootsuite but I love this old favourite! So that said what can you do with it? Here are my

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5 Reasons Your Content Marketing Isn’t Working

As a content strategist, I can tell you that in the last year everyone’s talking about content marketing. In fact, everyone’s doing content marketing, they just aren’t doing it well. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. That’s a lot of content marketing. So why are so many people

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7 TweetDeck Alternatives You Should Start Thinking About

There is some very real talk about Twitter offering a paid subscription to power users which would be contained within TweetDeck. Its mobile app is already gone and there’s a very real possibility that the desktop version of TweetDeck could be removed or upgraded to paid only. Maybe it’s time to consider some TweetDeck alternatives for your business. Here

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Why Your CEO Won’t Ever Be A Thought Leader

Why Your CEO Won’t Ever Be A Thought Leader was written by Charli and published at CEO World. “Make me a thought leader” he says, hand placed pensively on his temples and his eyes fixed upwards on the sky outside the window. It seems like a monumental moment for him. My team and I shift, an

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