Author Archives: charlisays

What My Mum Taught Me About Client Acquisition

So those of you following my tweets will know that #thingsmyMumsays is one of my favourite hashtags. Indeed, my Mum, a beautiful whimsical creature existing in the Enid Blyton countryside is not computer savvy. Neither is she social media or content marketing savvy. Ask her about birds, flowers or the local wildlife however and she

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How Your Team Can Ace Social Media Collaboration

Article written and published at AgoraPulse- leaders in social media management tools. Whether you’re a social media agency or a brand, there’s no doubt about one thing– coordinating multiple team members to work on a social media account is challenging. And when I say challenging, I mean hugely stressful. As the creative director at Contentworks, I’ve

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10 Writing Quotes to Inspire You

Whether you’re a writer of fiction, poetry, romance or business content one thing is universal. Writing is hard. I mean really really hard. First there’s finding the motivation to actually get in “the zone” then comes the self doubt, perfectionism, boredom, anxiety and of course the excessive editing. Writing is hard! So I gathered my

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13 YouTube Community Building Hacks You Never Knew About

Did you hear the latest social media stats? YouTube is more popular with teens than Facebook. Only 51% of teens in the United States still use Facebook while 85% say that they use the video-sharing platform. So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. My team at Contentworks has created video scripts

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The Social Media Guide to Launching an ICO

Article published by Charli with Contentworks Agency at Gamechangers Magazine The finance sector is governed by a host of rules and regulations such as MiFIDII which are ultimately designed to eliminate scams and make the industry a safer and more transparent environment. That said; ICOs and cryptocurrencies have been somewhat overlooked by regulatory bodies across

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The Importance of Personal Branding

Article published by Charli at GameChangers Magazine When it comes to business, most entrepreneurs recognise the importance of branding.  After all, a strong, well-respected and instantly recognisable brand gives you a competitive edge. The question is; why do so many thought leaders, industry experts, CEOs and passionate employees dedicated to growing their dream career fail

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5 Social Media Updates You Need To Action Right Now

Article first published at Agorapulse, leaders in social media management software. What a year it’s been for social media managers and we’re only in May! 2018 has seen a barrage of social media updates brought about by new data rules, scandals, and network updates. At Contentworks Agency, my team knows that keeping pace with social media

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5 Reasons Your Facebook Ads Aren’t Performing

This was one of my most shared posts over at AgoraPulse, the Social Media Management Experts. If you’re a social media marketer, you know you have to run Facebook ads. When they are running correctly, your ads can bring you signups, orders, web visits or video views. But what if they are not? I am going to

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Seeking Mermaids

Take me down in the turquoise sea Where blue crabs scuttle and silver fish flee Lead me down below the waves And let’s go seeking mermaids Bring me to our silent place Where haunting echoes kiss my face Take me into kaleidoscope lights And let’s go seeking mermaids Place a white shell inside my palm

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The 80/20 Approach To Social Media Marketing Success

As a Social Media Manager I am frequently asked for my tips on successful online networking. Successful social media management is complex and there is no easy route to success however I want to share with you my own golden rule … it’s called the 80/20 approach to social media marketing success. What is the

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