Author Archives: charlisays

Why Social Media Is Important for Content Marketing

My article was originally published at AgoraPulse, leaders in social media management software. You spend hours researching, writing, designing and publishing that awesome piece of content but are you getting the best results for all your hard work? Social media and content marketing go together like tea and digestive biscuits and one without the other

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CEOs on Twitter: Brilliant Idea or Total Fail?

The article below is one I have written and published first at AgoraPulse– The Social Media Management Experts. Social media breaks down the barriers between brands and users. So it’s no surprise that well-placed CEOs on Twitter can add a much needed human element to a corporation. A recent study by BrandFog showed that 82 percent of respondents were

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10 Ways To Get More Bang For Your Content Buck

Great content can be expensive to produce so you want to make sure you are maximising it as much as possible. In my latest article 10 Ways To Get More Bang For Your Content Buck I’m going to show you how. Do More Research Research more than you need to and your content will have the

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What Facebook Image Sizes Should I Care About?

This article written by Charli was published at AgoraPulse– leaders in social media management software. There are 300 million photo uploads to Facebook every single day. If you’re behind one of those uploads to a brand page, then you need to care about Facebook image sizing. Badly sized images are blurry, stretched, and can cut out key messages that you

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Exploring Chinese Social Media

As a Global Social Media Manager I have to know about digital marketing sites around the world, even if I am not directly responsible for managing them. One of the huge headaches most social media managers will encounter begins when Exploring Chinese Social Media Networks. They are difficult because they predominantly use different networks and

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Are Web Push Notifications A Good Idea?

Web Push Notifications are popping up on more and more websites but are they a good idea and are they worth your time? The answer is yes, web push notifications are a good idea and in this article I’m going to tell you why. What Are Web Push Notifications? The overall adoption of web push

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Marketing to Women in 2017

2017 is shaping up to be an exciting year for online marketing, as the rise of data analytics, live video streaming and native advertising permeate a wide variety of business strategies. With online marketing becoming more crowded, businesses are looking for more effective ways to reach their target market, making segmentation more critical than ever

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Black Judgement

Black. I let it take me. No skipping carefree from the oily sea that seeps into the dry cracks of my bones, putrid warm. Its diamond crests scooped and closed in that sculpted box Saved and safe, my happy place Our laughter trapped inside, a grotesque musical box for the insane. The scent of seawater

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4 Tips For Good Facebook Etiquette

Facebook, the world’s most popular social networking site now has in excess of 1.59 billion monthly active users. Every day around the world millions log onto the site to network with friends, conduct business and to share news and photos. Facebook was launched in 2004 but ten years later it seems that many users still commit some

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Enhancing SEO With Reviews and Testimonials: A Practical Guide

When it comes to search engine optimization (SEO), reviews and testimonials are critical to your website. To understand why, it’s important to reflect on the evolution of Google search results. Read more to learn about Enhancing SEO With Reviews and Testimonials: A Practical Guide It’s no secret that Google algorithms are becoming more sophisticated. While

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