Author Archives: charlisays

Fault line

Something’s broken in your ocean, a strike-slip fault, a tiny motion A space that shifts to cause commotion, a fault line in our intersection Something’s fractured and I can’t mend it, a surface tear, I can’t repair We slid past ourselves again, a rocky grind of phrase on phrase Something’s shifted and I jolted, a

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6 Things PR Agencies Need to Do With Social Media

Originally published at AgoraPulse, the social media management experts. Using social media effectively is essential for a good PR agency, especially for one about to add social media to its services for clients. Let us tell you six things you need to know before you start.  1. Just Listen The first thing a great PR agency needs

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How To Overcome Writers Block

According to Wikipedia “Writer’s block is a condition, primarily associated with writing, in which an author loses the ability to produce new work or experiences a creative slowdown. The condition ranges in difficulty from coming up with original ideas to being unable to produce a work for years.” As a writer I can tell you

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How Do You Use Social Media For B2B?

One of the questions I’m often asked is How do you use social media for B2B? Or worse still- we don’t need to use social media for our B2B. You want to drive leads and sales by appealing to other businesses but without social media, what’s your plan? By dismissing popular networking sites like Facebook,

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Building Your Personal Brand is Hard- Here’s Why:

I’m often asked by aspiring writers or thought leaders about brand building. How did you start building your personal brand? I don’t want to sugar coat it, so if you’re looking for a quick fix stop reading now. Building your personal brand is hard. Really hard. Some Charli Says Facts I have published over 1000

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How PosterMyWall Helps Our Busy Marketing Agency

As content thought leader at Charli Says and co-director of Contentworks Agency, a busy content and social media marketing agency, I’m a big fan of video marketing. Our agency has written numerous high-level video scripts for big brands such as NEC, Tradeio, SGame Pro and many more. But these kind of videos require a significant

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How Do You Explain Social Media To Your CEO?

In response to numerous requests from my followers I am going to attempt to answer the question of the decade; How Do You Explain Social Media To Your CEO? As a Social Media Manager this is one of the most common issues I have encountered in the marketing arena. Why? Probably because social media is

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Employee advocacy on Social Media

Employee advocacy on social media was first written and published at AgoraPulse – The Social Media Management Experts As a Social Media Manager it seems like your responsibilities are endless right? You have to create your social campaigns, manage all your pages, respond on blogs and forums whilst also making sure that you’re hitting your targets….

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What Does It Really Take To Become An Influencer?

My article What Does It Really Take To Become An Influencer was first published at CEO World From talented make-up artists on Instagram, to celebrities with a passion for human rights, the internet is alive with prominent figures who have established credibility within a specific industry. Known as ‘influencers’ these individuals can be highly persuasive thanks to their

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A Content Manager’s Look At The Top 3 Native Advertising Platforms

As a Content Manager one of the questions I have been asked a lot lately is “What are the best native advertising platforms for paid content distribution?” With Adblockers on the rise and competition between brands using social media advertising reaching fever pitch, marketers are searching for the best way to capture new clients. Enter

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