Author Archives: charlisays

Branding for Freelancers: The Essential Guide

Article written by Charli and published at Hubstaff, leaders in employee communication software. The freelance market is a tough one. Some of us succeed, and some of struggle. One of the key differentiators between those groups is branding. Branding for freelancers encompasses many elements. Your logo, design, bio, and tone of voice are all distinct

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How To Pick Up More Than Pens At Your Next Expo!

If you think expo season is all about drinking iced coffee drinks, pocketing numerous free pens and sampling sweet treats, you’d be completely right. But you should also do some work too. A lot of work, in fact, if you want to bring home the bacon. Having shelled out on tickets, entry, travel and a

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So You Did Your Facebook Live Recording. What Next?

This article on Facebook Live was written by Charli and published first at Agorapulse, leaders in social media management software. Facebook Live is a cool video streaming tool for marketers wanting to broadcast an interview, event, tutorial or just to say hi to fans on their Facebook page. A live video can take some time

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Financial Marketing for Millennials

Often referred to as Digital Natives, millennials were born roughly between 1980 and 2000. They’ve grown up with rapid technological developments and are 2.5x more likely to be an early adopted of new tech trends than other generations. So, when it comes to financial marketing for millennials, having a strong online presence is a must.

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What My Mum Taught Me About Client Acquisition

So those of you following my tweets will know that #thingsmyMumsays is one of my favourite hashtags. Indeed, my Mum, a beautiful whimsical creature existing in the Enid Blyton countryside is not computer savvy. Neither is she social media or content marketing savvy. Ask her about birds, flowers or the local wildlife however and she

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The Top Growth Strategies From Your Favorite Startups

Article written by Charli and published at Hubstaff, experts in team communication software. If you’re leading or part of a startup, you likely look up to companies like Slack, Netflix, and Airbnb. It seems like they came from nowhere and were instantly propelled to the dizzying heights of success. Right? Actually, no. Our favorite startups

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Can I Afford Influencer Marketing?

Can I afford influencer marketing? That’s a question often asked by our clients. Influencer marketing is becoming an increasingly popular way to spread brand awareness but can you afford it?  If, like many brands, you’ve already trashed the idea labelling it ‘too expensive’, think again. Influencer marketing works well in all sectors. As Director of

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Let’s Meet in Q2

Q2 is shaping up to be a busy time for both myself and my agency Contentworks Agency  May is notoriously busy in the finance and tech space with expos, conferences and meetings all going into overdrive. However, it’s a great time to forge business relationships, discuss new ideas and of course reconnect with old friends.

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13 YouTube Community Building Hacks You Never Knew About

Did you hear the latest social media stats? YouTube is more popular with teens than Facebook. Only 51% of teens in the United States still use Facebook while 85% say that they use the video-sharing platform. So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. My team at Contentworks has created video scripts

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5 Mistakes You Are Making With Your Whitepapers

My team at Contentworks Agency have worked on a number of high level whitepapers for the blockchain and tech space. Here are 5 mistakes you are making with your whitepapers. The name “whitepaper” originates from the world of politics, where it means a legislative document explaining and supporting a particular political solution. In the tech

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