Author Archives: charlisays

Ask SeaWorld Twitter Campaign

The Ask SeaWorld Twitter Campaign failed dramatically this week after the controversial aquarium decided to open itself to the sharp and sometimes critical world of Twitter. SeaWorld has long been controversial with its growing opposition citing cruelty, illegal kidnapping of animals from the wild, health and safety violations and many other unsavoury rumours. The chilling 2013 documentary

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The Guardian of Her Dreams

And asleep in his arms as the sky turned saffron The distant winds cried, throwing crimson across the borderlines In the streets they implore the faithful to pray, that haunting echo Each ran faster than the next, saving his soul in the dusty night She dreamed as the light faded, a sugared milky dream Of

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Why I Can’t Wait Until Gay Pride 2015

Gay Pride 2015 organised by ACCEPT is an event coming up in my resident country of Cyprus on June 6th 2015 and I’m excited… Here’s why I can’t wait until gay pride 2015. As a writer, one of the things I love the most is to absorb myself in the world of others and spend time

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Tweet Smarter Not Harder

Twitter is an awesome platform for engaging followers, gaining brand awareness and circulating your campaigns.  With 232 million active users there is a huge target market waiting to receive your message but it’s hard work sometimes! The key to success on Twitter in my opinion is to Tweet smarter and not harder but what do I

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7 Qualities of a great content writer

Need a content writer for your brand? Perhaps you need someone to write your website, create newsletters, rewrite your corporate brochure or work with you to create slogans and banner text. If you are looking to hire someone to help with your text then read 7 Qualities of a great content writer to help you

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When Facebook Suspends Your Ad Account

It’s a legend among social media managers like myself because at some point it has happened to everyone. One moment you’re happily working away… all ads running nicely… the next you get the dreaded pop up message in your ads account which tells you “Your advertising account has been flagged because of unusual activity. For

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7 International Womens Day Marketing Ideas!

Mother’s Day is on March 15th and International Women’s Day is coming up on March 8th. As a digital marketing manager I’m always thinking about how I can turn events like this into profitable marketing campaigns. So with that in mind here are 7 Women’s Day Marketing Ideas you can try out for yourself! It

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3 Reasons Your Web Content is Failing

The importance of web content writing is greatly underestimated by many businesses who often view it as an afterthought, something they should rush to finish before the “important” stuff takes place. Let’s be clear… web content is the important stuff and if your brand views it merely as a way to fill site space and

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When The Last Petal Falls

The silver tongued roses in that crystal vase you bought me Are too flawless for me and my tainted fingertips didn’t you know I detest their purity and radiance, layers of unattainable perfection Like sweet scented swans, heads held high, higher than mine Thorns protecting their loveliness from those who are unworthy Chastising the eager

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What Is a good email response rate?

When we send out campaign emails, news releases, special offers or general client service updates we analyse the results to check the response rate. The response rate is the number of recipients who actually opened the email itself and then from there we can analyse their next action if they clicked on any links within your

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