Author Archives: charlisays

Charli On The Marketing Panel At iFXEXPO 2020

Amid a month of event cancellations and uncertainty, I’m pleased to relay that the iFXEXPO will take place on 1 – 3 September 2020. Last week, organisers Ultimate Fintech announced the date change and the venue which will again be the Spyros Kyprianou Athletic Centre in Limassol. As returning media partners,myself and the team at Contentworks

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YouTube Marketing Mistakes

With 2 billion users worldwide, YouTube is a great channel for increasing outreach and spreading brand awareness. As a video sharing platform, you can connect with your audience in a unique, creative and innovative way. But your strategy must be on point. A catalogue of errors can damage the reputation of your brand. Here are

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Influencer Marketing, Where Are We Now?

Influencer marketing was the ultimate marketing toy of 2017-2018. It peaked at the start of 2019 with Google searches for ‘influencer marketing’ growing 1500% from 2016-2019. And then the backlash came; with influencers being called out for unfair promotion of diet products, Fyre festival and other scams. Public perception of influencers plummeted and left marketers

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