Author Archives: charlisays

Branding for Freelancers: The Essential Guide to Getting Noticed

Branding for Freelancers: The Essential Guide to Getting Noticed, was part of Hubstaff’s  freelancing month 2017, where we feature insights by experienced freelancers about how they get clients, manage their workload, and more.  The freelance market is a tough one. Some of us succeed, and some of struggle. One of the key differentiators between those groups is

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How to Manage Your Content Marketing Team

When it comes to managing a content marketing team, you must have patience and an appreciation of different writing styles. While the job might seem easy on paper, it takes great skill to bring the best out of your staff, so here’s how to lead and guide a team of writers in an effective way.

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Charli Talks Content at GameChangers Magazine

  Those of you following Charli Says on Facebook will know that I write regular guest posts for AgoraPulse, Hubstaff, Revive Social, in addition to financial services publications such as FinanceFeeds, Finance Magnates and Leaprate. Recently, I have been providing monthly columns to GameChangers Magazine. Gamechangers is an open source online news publication centred around the big

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5 Funny Social Media Predictions for 2018

This article 5 Funny Social Media Predictions for 2018, was originally published at AgoraPulse, leaders in social media management software. By now you will all have read some social media predictions for 2018. Robots will take over the world (AGAIN) and Twitter will die a dramatic death, forced out of the market by virtual reality

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Why You Need to Care About Storytelling in 2018

Why do you need to care about storytelling in 2018? Let’s begin with a story… Picture this: you’re camping out in a forest. The smell of toasted marshmallows lingers as you gather around the flickering flames of a recently lit fire. Some people are talking, others are laughing but the group falls silent as a

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Virtual Reality and Your Brand: What’s Really Possible?

So, you’re kind of excited about the whole virtual reality thing and want to use it as part of your business marketing strategy – but there’s one issue. Your budget. It’s already stretched and an excess of funds doesn’t seem to be coming your way anytime soon. Money is a real issue for many companies

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Learn To Create Content That Drives Traffic

Creating content is easy, creating content that’s a pleasure to read is harder, creating content that drives traffic is really tough.  Whether you are driving traffic from social media to a website/landing page or from email to social media, the rules are the same. There are plenty of ways to boost the power of your

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How to Leverage Social Media for Events

How can you leverage social media for events? Corporate events are a great way to meet new people, increase brand awareness and demonstrate innovative services. In fact, a whopping 80% of marketers believe live events are critical to their company’s success, but with so many businesses embracing the whole ‘networking’ thing – how can you

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Why You Should Be Using Linkedin Video

Since its inception back in August 2017, LinkedIn native video became one of the most useful tools on the platform. Social media websites brought native video into the equation less than a decade ago, after observing the way users kept migrating towards areas featuring video content, such as YouTube or Vimeo. Vines (short-videos) assaulted the

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Let’s Be Clear on Content Creation vs. Content Curation

My article Let’s Be Clear on Content Creation vs. Content Curation was first published at AgoraPulse– leaders in social media management software.  Content Creation versus Content Curation … which is best for your brand? This is the hot debate raging in the marketing world. Content Creation is the process of creating your own content from scratch and marketing it

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