When it comes to marketing, knowing your audience and staying on top of trends is essential, helping to set you apart from competitors. Marketing strategies must be constantly tweaked and reviewed in light of up-to-date stats. As director of a content marketing agency passionate about achieving results, we’ve done the hard work for you. Pour
Smart financial brands know that their growth depends on millennials. Although millennials are set to be surpassed by Gen Z in terms of numbers, they are currently the biggest consumer group and marketers can’t afford not to woo them. Millennials are a tech-savvy and digitally-centred generation that’s after convenience and positive experiences and so their
Intelligent technologies and constant connectivity are changing service delivery standards for financial brands. Consumers are craving instant access to real-time information and this is driving the growth of real-time content. From commenting on viral stories, to providing consumers with information exactly when they need it. Incorporating real time content into your marketing strategy is a
Article written by Charli and published at AgoraPulse, leaders in social media management software. If you want to make online sales this holiday, start selling on Instagram. Read how to maximize your chances for a fabulously successful holiday season. The holiday period is almost here, and I’m excited. I’m ready for pumpkin spiced lattes, warm
Article written by Charli and published at AgoraPulse, leaders in social media management software. What’s everyone but me doing?! Keep your audience curious about what your brand is up to and why they need to join in. Fear of missing out (FOMO) is the idea that other people are enjoying experiences … and you’re not. People
If you want to ‘ideate’ or ‘disrupt’, pour yourself another cup of coffee and reset your thinking process. Marketing buzzwords might sound cool or flashy. But in reality, the majority are just over fancy, over complicated expressions which can have your whole team rolling their eyes. So yes, I’ve said it, some marketing buzzwords do
Article first published at AgoraPulse, leaders in social media management software. Are you seeing these red flags in your relationship with a social media influencer? It may be time to get some relationship help (or to say goodbye). Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive
As pumpkins light up doorways and households stock up on candy, I’m checking out the Halloween tricks and treats of the marketing world. It’s the perfect time of year to throw all your best social media ideas into the creative cauldron. So, let’s take a look at the sharpest Halloween campaigns of the year. Hold
If you’re lucky enough to have an intelligent, lively and energetic team, don’t kill their buzz. You employed them for a reason. Perhaps you’re armed with punctuation police or research rabbits that hop from site to site gathering information like there’s no tomorrow. These are great qualities. So even if the work gets tough or
Article written by Charli and published at Hubstaff, leaders in employee communication software. Providing social media marketing services seems like a glamorous job. Agencies have unlimited resources at their disposal such as a team of writers, graphic designers, social media managers and campaign planners plus unlimited budget and an expensive coffee machine … Right? In
