Author Archives: charlisays

5 Reasons Your Facebook Ads Aren’t Performing

This was one of my most shared posts over at AgoraPulse, the Social Media Management Experts. If you’re a social media marketer, you know you have to run Facebook ads. When they are running correctly, your ads can bring you signups, orders, web visits or video views. But what if they are not? I am going to

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Seeking Mermaids

Take me down in the turquoise sea Where blue crabs scuttle and silver fish flee Lead me down below the waves And let’s go seeking mermaids Bring me to our silent place Where haunting echoes kiss my face Take me into kaleidoscope lights And let’s go seeking mermaids Place a white shell inside my palm

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The 80/20 Approach To Social Media Marketing Success

As a Social Media Manager I am frequently asked for my tips on successful online networking. Successful social media management is complex and there is no easy route to success however I want to share with you my own golden rule … it’s called the 80/20 approach to social media marketing success. What is the

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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

Article published at AgoraPulse, leaders in social media management software solutions. You’re managing the social media networks for your organization and in your opinion, it’s going great. You’re connecting with influencers, gathering fans, and getting lots of messages. Perfect, right? Actually, no. Social media has become increasingly data-driven which means that social media managers today must

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Should I Use Emojis on Twitter?

Emojis are now a language in their own right especially on social media. With social networks now leaning away from text based posts and instead favoring visual messages, the popularity of emojis is greater than ever. So should I use emojis on Twitter? In this article I’m going to show you how you can use

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5 Smart Ways to Market to Women

Getting your brand noticed by women is becoming more and more difficult. Integrated social media, billions of hours of YouTube video and competing pay per click banners all make for an uphill battle to capture the attention of busy women. While there is no one-size-fits-all,  below we look at 5 smart ways to market to women

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Are Your Social Media Goals Realistic?

Article first published at AgoraPulse– leaders in social media management tools. “I want to get one million fans in six months.” This is what one of my new clients announced with a look of gritty determination. Are your social media goals as unrealistic as this client? In this article, I am going to take a look at the three main objectives

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Are your Social Media Accounts at Risk?

Are your social media accounts at risk? Hacking is a real problem in this modern, technology-driven world and yet many companies within the finance sector are leaving the door wide open for cyber criminals by not conducing regular risk assessments of critical systems. The WannaCry ransom attack of May 2017 affected more than 200,000 computers

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Content Marketing Predictions for 2018

Yet another year has flown by and as we prepare to light the fireworks, pour the champagne and countdown to midnight, it’s time to look at 2018. I’ve sat down with my Contentworks elves to create the ultimate list of content marketing predictions for 2018. While 2017 has been a rather exciting year in terms

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5 REASONS WHY YOU NEED A CONTENT MARKETING STRATEGY

You may have read my recent content marketing strategy published over at AgoraPulse. If you are one of the readers wondering… “why do I need a content marketing strategy?” then this article is for you. Here are 5 reasons why you need a content marketing strategy and fast! 1. Consumers Hate Adverts A recent report

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