Author Archives: charlisays

Social Media Crisis Management: 5 Tips To Save Your Brand

Social Media Crisis Management: 5 Tips To Save Your Brand is an article I wrote and first published at AgoraPulse – The Social Media Management Experts. Whether your next public relations crisis is an embarrassing faux pas, a product recall, or a devastating disaster, this event has the potential to damage the reputation of your brand. While public perception

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How to Drive Twitter Traffic to Your Website

My article was first published at AgoraPulse, leaders in social media management tools. Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). If you’re a marketer though, it has a more serious purpose because it’s a valuable tool for driving traffic to

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5 Reasons Your Facebook Ads Aren’t Performing

This was one of my most shared posts over at AgoraPulse, the Social Media Management Experts. If you’re a social media marketer, you know you have to run Facebook ads. When they are running correctly, your ads can bring you signups, orders, web visits or video views. But what if they are not? I am going to

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6 tips for hiring a freelance writer

My article 6 tips for hiring a freelance writer was first published at Fresh Business Thinking. In 2016 content writing is at the centre of all successful marketing campaigns so it is no longer acceptable to dismiss it as a secondary need for your brand. The text on your website, your email funnels, social media

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10 Quotes That Only Writers Will Understand

Writers… sigh… we’re a law unto ourselves sometimes and take comfort in the fact that at least we understand each other. If you’re having one of those days then enjoy these 10 quotes that only writers will understand. “Many people hear voices when no one is there. Some of them are called mad and are shut

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Beware the Perils of Paid Facebook Advertising

Facebook advertising is now a daily necessity for many of us promoting pages on the popular social network. However beware the perils of paid Facebook advertising because if you are not careful you could end up spending a lot more than you planned! Here are my favourite three Facebook advertising perils and yes before you

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What Does It Really Take To Become An Influencer?

My article What Does It Really Take To Become An Influencer was first published at CEO World From talented make-up artists on Instagram, to celebrities with a passion for human rights, the internet is alive with prominent figures who have established credibility within a specific industry. Known as ‘influencers’ these individuals can be highly persuasive thanks to their

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Nightmare on Social Media Street

Every social media manager has a story or two to tell about their worst mistake, their worst fan or their worst campaign. In my latest article Nightmare on Social Media Street I am going to share with you my top 3 social media horror stories. So … turn on the light… lock all the doors

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Should My Business Bother To Have Social Media KPIs?

My article “Should My Business Bother To Have Social Media KPIs” was published first at AgoraPulse, leaders in social media marketing software. Most marketers know what KPIs are. (For foggy brains, Google “Key Performance Indicators.”) And yes, you should bother to have social media KPIs. There are a couple reasons why more and more smart

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Seeking Mermaids

Take me down in the turquoise sea Where blue crabs scuttle and silver fish flee Lead me down below the waves And let’s go seeking mermaids Bring me to our silent place Where haunting echoes kiss my face Take me into kaleidoscope lights And let’s go seeking mermaids Place a white shell inside my palm

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