The festive season is nearly upon us and at Charli Says my clients are asking for Christmas content marketing and social media planning. Well don’t worry … we still have plenty of time to get organized and in this article I’m going to give you 5 quick social media ideas for Christmas.
But first.. the science bit … why are we running social media contests around Christmas?
- 63%+ Facebook users would share a link to a holiday contest or giveaway
- The biggest yearly social ROI begins a week before Thanksgiving up until Christmas
- There’s a 66% increase in Facebook contest entries during the holidays
#1 Holiday Photo Contest
Set up a photo contest using your Facebook apps (You should try AgoraPulse for this). Make sure you allow enough time for people to submit their holiday photos and for everyone to vote. Ideas for your holiday photo contest include
- Best holiday costume
- Worst Christmas jumper
- Best/worst family photo
- Best Christmas pet
TIP- Take it from me, you need to set proper rules for your photo contests or there will be anarchy! You also need to set up a proper voting form and not rely on likes as an indication of a winner. Facebook photo likes can easily be purchased so this is not a fair indication of a winner.
#2 Caption Contests
Upload a funny Christmas photo to your Facebook page and ask your social media audience to create a fitting caption for it. This will encourage likes and comments to your page plus get some great brand exposure if you pick the right image.
Be clear in your rules that you will be picking the winner and featuring their chosen caption on your page in the Christmas week. In my experience for the “low effort participation contests” it is not always necessary to give prizes so maybe make this one #JustForFun.
TIP- The more on brand the photo, the better this will be for your business. Perhaps it’s a funny photo of your boss eating mince pies or Santa using one of your products!
#3 Tweet To Santa
What are your followers asking Santa for this year? Tell them to tweet your brand using a designated hashtag to be in with a chance to win their Christmas list. Of course this depends on your company budget but you can always set a limit of $500 for submissions. EG:
Dear @Charli_Says I’ve been very good this year & want a new iPhone #TweetToSanta
This contest will increase engagement on your Twitter account plus you can also feature the prize on your pages during the New Year period to add extra sparkle.
TIP- If your company is selling tangible products like beauty, fashion or electronics then you can feature one of your products and users can tweet you the reasons why they should win it.
#4 12 Days of Christmas Giveaways
Multi day giveaways are perfect for the festive season as they keep your audience engaged and coming back for more. The idea is that in the 12 days of Christmas you will have 12 deals lined up to delight your Facebook page fans. Remember that these do not all need to be contests, you can include any of the following ideas too:
- 20% discount when you order today
- Spend $50 today and get free shipping
- Spend $100 today and get a free $10 gift card
- Order today and be entered into our prize draw to win XYZ
- Spend $50 today and receive a free product worth…
- Order today and get free Christmas gift wrapping
TIP- Don’t save your best giveaway until the days before Christmas. If your audience sees that the discounts are increasing, they will all wait until the end of your promotion to enter. Plus if you are sending tangible goods you may not have time to efficiently handle the orders!
#5 Christmas Videos
Using an app suite like Woobox, encourage fans to submit their Christmas message for your Facebook page. Remember that the winner needs to be the one with the funniest or most original video. Of course, bonus points for fans that actually feature your product or brand in their video. If you sell coffee then perhaps they are drinking it, rapping about it or standing by one of your coffee shops!
In my experience, video contests need to offer a bit of a sweetener to get participants. This is because they take a little more effort than a photo contest. Therefore if you are planning to run a Christmas video contest be sure that your prize is tasty enough to get entries.
TIP- Be sure to write your rules before you begin. For example, videos should not be more than 60 seconds, must be filmed in reasonable quality, submitted by a certain date and a winner will be picked by your brand or via a voting process.
- Take the time to make amazing graphics for your contests using a program like Canva
- Always set clear rules and if necessary run them past your company’s legal team
- Never promise a discount or prize that you can’t honour later
- Be sure that your website or landing pages are working and that the design matches your Christmas contests
- Make sure you are closely monitoring your social media pages for fan comments and questions
So there you have it… 5 quick social media ideas for Christmas. Which one will you try? Tweet me @Charli_Says and let me know.